In this episode, Sydney pulls back the curtain on one of the biggest hidden drains on your revenue, breaks down exactly how much forgoing local advertising is costing you, and shares what you can do about it starting today.

If you’re a local business owner who understands opportunity cost, it’s time to get started with this tried and true social media strategy that works. Take back your time and energy, and get back to the things that really need your attention.

Are you in a place where you need more customers to your local business fast? All you need is a $5/day Meta ads budget and an email list. If you need to convert customers fast, this episode is for you.

Getting and keeping customers through your doors takes some upfront effort, but once you do the work you will have more than customers. You will have loyal advocates who can’t help but tell their friends about you.

If there was an affordable way to get your business visible to thousands in your community would you take advantage of it? If you could improve the health of your social media pages and your reach without posting more would you be interested? And lastly, if there was a way to grow your email list or loyalty program faster than just relying on people visiting you and signing up would you be open to trying it out?

In this episode, Sydney Chakalos breaks down how local businesses can effectively market themselves during bad weather. She explains that during bad weather, like snowstorms, more people stay home. They also spend more time online, which creates a prime opportunity for small businesses to show up, connect, and capitalize on increased online activity. Sydney shares […]

In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses the critical importance of consistency in marketing for local businesses. After a brief hiatus from podcasting in previous years, Sydney reflects on her own struggles with maintaining consistency, especially while managing client work and personal responsibilities. She emphasizes that consistency […]

The Data Tracking Tool Most Local Businesses Aren’t Using But Should Have you been curious about using Meta Pixel, but not sure where to start (or even what it is)? The Meta Pixel is an essential marketing tool that all local businesses should be using, but many aren’t. It’s a snippet of code that goes […]

You Don’t Need More Followers. You Need This Content Strategy. In this episode, Sydney walks through the key ingredients needed to create a winning content strategy. (Hint: It’s more than just social media content!) Let’s face it, going viral won’t pay the bills. As a small business owner, you need more than luck and faith […]

Stop Wasting Money: Boosted Posts vs. Facebook Ads Explained If you’ve ever clicked “boost post,” crossed your fingers, and hoped for the best, you’re not alone. In this episode, Sydney breaks down one of the most common (and costly) areas of confusion for local business owners: the difference between boosted posts and Facebook ads. More […]