How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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Marketing Your Local Business Online Podcast
Social Media
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Entrepreneurship
Ep. 39: The Data Tracking Tool Most Local Businesses Aren’t Using But Should
The Data Tracking Tool Most Local Businesses Aren’t Using But Should
Have you been curious about using Meta Pixel, but not sure where to start (or even what it is)? The Meta Pixel is an essential marketing tool that all local businesses should be using, but many aren’t. It’s a snippet of code that goes on your website and tracks all of the actions that your website visitors are taking.
In this episode, Sydney explains why you want to have it installed today even if you’re not running Facebook and Instagram ads. Whether you’re in the wellness space, home repair, pest control, or the restaurant industry, Sydney gives real life examples of how local businesses leverage the Metal Pixel. If you’re looking to engage potential customers more meaningfully in 2026, this episode is for you.
What You’ll Discover:
- How the Meta Pixel gives you better reporting on your ads.
- How you can use the Pixel to better target your potential customers.
- Why you need to set up your Pixel now before you really need it.
- Real-world examples show how different industries can benefit from the Pixel.
- How even without running ads, the Pixel provides valuable insights.
- How businesses can run specific ads based on user interactions tracked by the Pixel.
- How targeted messaging leads to higher engagement and conversions.
Want help setting up your Meta Pixel?
Check out Sydney’s free Meta Pixel installation guide today. It walks you through step-by-step (with screenshots) of how to set it up your Pixel properly and avoid the tech headaches!
Connect with Sydney:
Instagram: @MarathonMarketingBranding (DM Sydney with your questions!)
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meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
