How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
I can’t believe I’m even saying this, but…. Welcome to the first podcast episode of 2023! Today, we are going to discuss how to hit the ground running with a strong marketing strategy to make the new year a success. Before we talk about strategy, let’s make an important distinction between marketing strategy and marketing […]
On a scale of 1-10, how well do you know your customers? If your answer isn’t 10, grab a notebook and a pen, because we’re going to get you there. This episode is all about my unique approach to market research and how you can use it to get to know your ideal customer and […]
Have you ever gone to start working on building your marketing strategy and then you had no idea where to start? There are seven pillars that make up your marketing strategy and defining them first allows you to build the foundation to then fully build out a marketing strategy for your local business that helps […]
In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]
Today’s episode of the Marketing Your Local Business Online Podcast is going to be a little different, because I want to take the time to have a raw and honest conversation about a topic that is extremely important to me: mental health and how it pertains to us as small business owners. Local business owners […]
Meet Jessica Narweh Today we’re sitting down with Jessica Narweh, a money mindset coach who works with small business owners to manage and improve their relationship with money. She is full of financial knowledge and experience, and I feel so lucky that I got the chance to chat with her and share what she has […]
Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor’s content and thought I wish I could be at the level they’re at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn’t […]
Don’t let the holiday season sneak up on you! Christmas is less than 80 days away! The time to start sharing about and preparing for the holidays with your people is NOW. 3 reasons you want to start your holiday campaign now: You’ll catch all the early birds! Yes, people are shopping now. Even […]
On this episode of the Marketing Your Local Business Online Podcast, we’re chatting with Jennifer Major of Cultivating You. Jennifer is a Holistic Organization & Productivity Specialist and Speaker who helps women business owners find freedom from chaos because we all deserve clutter-free spaces and more time for naps and money. Today we’re diving […]
Are you a local business owner, overwhelmed by the world of online marketing? After working with a variety of local businesses to help them turn their online marketing into paying customers, I’ve come to realize that it really boils down to three things (regardless of an ever changing algorithm). In this episode we break it […]