How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
Don’t let the holiday season sneak up on you! Christmas is less than 80 days away! The time to start sharing about and preparing for the holidays with your people is NOW.
3 reasons you want to start your holiday campaign now:
Understanding how consumers are behaving is critical to developing effective marketing strategies for the holiday season. Let’s go over some of the different types of holiday personas you can expect to see:
As you might gather from her name, Carrie shops mostly based on convenience. She is most likely to resort to doing her online shopping online, so you want to make sure she is able to buy from you online. Consider setting up a Shopify site or use your POS system for people to place orders online. If you already have the option to buy online from your business, make sure you have Facebook and Instagram shops set up. Gift cards are also always a great option!
Bargain Hunter Betty
Betty loves a good bargain, and has likely been researching deals for quite some time. She’s not looking just for cheap things, but she feels satisfaction from saving and feeling like she got a bargain. Reach consumers like Betty by offering special deals on notorious shopping days like Black Friday, Small Business Saturday, and Cyber Monday. Make sure to share about these well in advance to build up some hype!
Possibly the most old-fashioned of the bunch, Lucy loves to shop in-person. She is more likely to shop in-person and at small businesses, where she can find unique and special gifts. Shopping is an experience for her, and she takes the time to find the perfect gift for everyone on her list. But despite her “old-fashioned” tendencies, Lucy still does research to choose the perfect places to shop, so it’s still critical that you share about what you have (via social media or your website) to get her excited to come shop with you!
All Out Ali
Ali lives for the holiday season, and is probably the one hosting the huge holiday party that everyone is invited to. She’s not just shopping for gifts, she’s looking for the best decorations and hosting holiday dinners she may need catered. Don’t forget about Ali!
Here’s what all of this means as you create a marketing plan for the holidays:
The holiday season can be a stressful time, so I hope you’ll implement some of these tips to make it a little bit easier! Until next time, Marathoners, keep running your race.
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.