How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
Email marketing has a rate of return of 3,600%. Yes, you read that right! That means for every $1 spent on email marketing, business owners see an average of $36 in return. That’s the highest rate of return for any paid marketing that I’ve seen.
So if you don’t already have email marketing set up, you definitely should, and today’s episode will teach you how. We’ll dive into how to pick an email service provider, incentivize people to share their email address with you, and keep them on your email list. Plus, we’ll go over some common mistakes business owners make when it comes to email marketing.
Step #1: Pick an Email Service Provider
An email service provider offers email marketing services for emailing a bulk list of people and will give you a way for people to opt in and out. Here are some of my favorites:
Repeat after me: we do NOT use Gmail to bulk email people.
Step #2: Get People on Your Email List
People want to hear from you, so let’s go through some ways you can get them on your list!
Step #3: Communicate Your Email List to the World!
Now that you’ve come up with your offer, let’s go over how we can let people know about it!
Step #4: Nurture Your Email List
Now that they’ve given you that very sacred email address, how will you use it to give your customers what they want?
Don’t forget to check out my freebie for setting up your entire online marketing system in just one day. It includes a whole section about email marketing!
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.