Branding | marathonmarketingbranding.com

How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




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Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Ep. 26: Branding & The Images You Need for Your Website & Social

Today we’re joined by branding queen, Jessica Negron-Solis, who’s here to share the importance of brand photography for your business. We’ll cover why you should prioritize brand photography, the images you need for your website and social media, how to get the best shots, and even how to overcome that fear of the camera!  WHY […]

Branding, Marketing, Podcast Guests, Social Media, Website

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Ep. 21: What My Baby’s Sleep Schedule and Marketing Have in Common

What do my six month old baby’s sleep schedule and your marketing strategy have in common? More than you think. We have been struggling a lot recently when it comes to my son Luca’s sleeping schedule. We tried everything under the sun (or moon, more accurately), but nothing seemed to be working. Most experts say […]

Branding, Content Marketing, Marketing

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Creating Your Standout Marketing Experience

Every single one of your customers has a journey for how they become aware of your business, learn more about what you do and ultimately decide to do business with you. Today we’re talking about how to make this journey a cohesive experience so your potential customers truly understand what your brand is all about.  […]

Branding, Content Marketing, Email Marketing, Social Media, Website

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Elevate Your Brand with Brand Photography

In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]

Branding, Content Marketing, Entrepreneurship, Podcast Guests, Website

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How to Create a Magnetic Brand

Branding yourself and/or your business can be pretty daunting. Luckily, I got the chance to chat with Stephanie Fast, Co-Founder and Creative Director at Peak & Bayou Creative Company. She’s an expert in branding for small businesses and in today’s episode, she shares some of her wisdom when it comes to making a brand stand […]

Branding, Podcast Guests

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Episode 4: Build & Brand Your Website with Waterloo Street

On this episode of the Marketing Your Local Business Online Podcast, we’re chatting with Rachel and Hannah of Waterloo Street, a boutique website design agency. They have the answers to all questions that you may have about website building, essentials for branding your website, and how to do it all within your budget. Let’s dive […]

Branding, Website

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Episode 2: Set Up Your Online Marketing System in a Day

Do you have a streamlined marketing system in place? If your answer is no or you’re not sure you know what a marketing system even is, you’re going to want to read on and listen to this week’s episode of the Marketing Your Local Business Online podcast!   A marketing system is your set of […]

Branding, Email Marketing, Google, Social Media, Uncategorized

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5 Tips for Effective Market Research

Do you struggle with converting your audience to paying customers on social media? Have you ever felt lost about what to post? Is it challenging to get specific in your messaging? If you answered “yes” to any of the above questions, it’s not because you suck at marketing. You just need to dive deeper to […]

Branding, Entrepreneurship, Social Media

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