Sydney recently flew to Nashville for a two-day live workshop called StoryBrand Your Business Live with Donald Miller, author of Building a StoryBrand, and she’s bringing all the best insights straight to you. Today’s episode provides an in dept StoryBrand review. If you’ve ever felt like you know your business inside and out but still struggle to communicate it […]

In this episode, Sydney pulls back the curtain on one of the biggest hidden drains on your revenue, breaks down exactly how much forgoing local advertising is costing you, and shares what you can do about it starting today.

Getting and keeping customers through your doors takes some upfront effort, but once you do the work you will have more than customers. You will have loyal advocates who can’t help but tell their friends about you.

If your ads or social posts aren’t getting the clicks, comments, or customers you hoped for then this episode is for you. Sydney dives deep into what actually makes local ads work from the images that stop the scroll to the copy that makes people take action. She breaks down the biggest mistakes local businesses […]

Today we’re joined by branding queen, Jessica Negron-Solis, who’s here to share the importance of brand photography for your business. We’ll cover why you should prioritize brand photography, the images you need for your website and social media, how to get the best shots, and even how to overcome that fear of the camera!  WHY […]

What do my six month old baby’s sleep schedule and your marketing strategy have in common? More than you think. We have been struggling a lot recently when it comes to my son Luca’s sleeping schedule. We tried everything under the sun (or moon, more accurately), but nothing seemed to be working. Most experts say […]

Every single one of your customers has a journey for how they become aware of your business, learn more about what you do and ultimately decide to do business with you. Today we’re talking about how to make this journey a cohesive experience so your potential customers truly understand what your brand is all about.  […]

In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]

Branding yourself and/or your business can be pretty daunting. Luckily, I got the chance to chat with Stephanie Fast, Co-Founder and Creative Director at Peak & Bayou Creative Company. She’s an expert in branding for small businesses and in today’s episode, she shares some of her wisdom when it comes to making a brand stand […]

On this episode of the Marketing Your Local Business Online Podcast, we’re chatting with Rachel and Hannah of Waterloo Street, a boutique website design agency. They have the answers to all questions that you may have about website building, essentials for branding your website, and how to do it all within your budget. Let’s dive […]