How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor’s content and thought I wish I could be at the level they’re at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn’t […]
Don’t let the holiday season sneak up on you! Christmas is less than 80 days away! The time to start sharing about and preparing for the holidays with your people is NOW. 3 reasons you want to start your holiday campaign now: You’ll catch all the early birds! Yes, people are shopping now. Even […]
Do you feel like you struggle with getting your content seen organically? Over the past few years, the ever-changing algorithms of Facebook and Instagram have made it more and more difficult for organic content to be seen as much as it used to. Today, I’m going to go over a few things you can do […]
Does content creation overwhelm you? If so, you’re not alone. In today’s episode, we’re going to learn how to simplify content creation by using “content buckets,” so you’ll never run out of content ideas again! When it comes to organizing and actually creating content, my go-to strategy is content buckets (you may have heard them […]
As you may have noticed, Instagram Reels have quickly grown to be a main feature on the platform. Reels are short videos up to 60 seconds that Instagram launched last year, after seeing the explosive success of the app TikTok (a platform that focuses exclusively on Reel like videos). You’ll definitely want to incorporate Reels […]
Do you have a streamlined marketing system in place? If your answer is no or you’re not sure you know what a marketing system even is, you’re going to want to read on and listen to this week’s episode of the Marketing Your Local Business Online podcast! A marketing system is your set of […]
Are you a local business owner, overwhelmed by the world of online marketing? After working with a variety of local businesses to help them turn their online marketing into paying customers, I’ve come to realize that it really boils down to three things (regardless of an ever changing algorithm). In this episode we break it […]
Did you know that the language that you use in your posts can impact how it performs in the algorithm on Facebook and Instagram? The language you use on social media is important for a variety of reasons. Some are more logistical (i.e. words that perform better on the algorithm) while others are more […]
Have you ever wondered how to beat the Instagram algorithm? To be completely real with you, I used to wonder the same thing, but the truth is it can’t be done. To see growth and results from marketing on Instagram it requires consistency mixed with a little strategy. This post is going to break it […]
Getting your business noticed on social media can be difficult and often it feels like you’re a small fish in a big pond, especially as a local business. Over the past few years, the algorithm has impacted businesses and their exposure in a big way as organic reach of content continues to decline. While a […]