How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.


welcome to the

Marketing Your Local Business Online Podcast

Social Media



Content Marketing, Email Marketing, Marketing, Social Media

Ep. 22: Getting Your Audience to Take Action

Are you having trouble getting your audience to take action from your marketing? In today’s episode, I’ll be sharing some quick and easy fixes that you can implement THIS WEEK that will boost your customer conversion.  

Calls to action are crucial for getting your audience to take action. Every single piece of content you create should have a call to action! Let’s go over what makes a good call to action– 


Tip #1: Be clear!

Use a clear action word that explicitly states what you want your audience to do. When you include a specific command, such as “tag a friend” or “share to your stories,” your audience is much more likely to follow up and do it.


Tip #2: Stick to only one call to action

Don’t overwhelm your audience with too many calls to action in one post or email, because they will be more likely to just ignore all of them. Limit yourself to one call to action and separate communications if you need to use more than one.


Tip #3: Make it stand out

Make your call to action stand out by designing your content around it. Bold it, hyperlink it, do whatever you need to do to draw your audience’s eyes to that call to action! I like to give my call to action its own line.


Tip #4: Share it everywhere and often

When it comes to calls to action, don’t worry about annoying your audience by oversharing it or being repetitive. Organic posts don’t get that much exposure on average, so you want to be sure you are sharing each call to action on every possible platform, multiple times. 

If you implement these tips into your marketing this week, you will see results! If you have any questions or have any tips of your own to share, connect with me on Instagram. Until next time, keep running your race.


Have you struggled with creating content for your marketing? You either don’t know what to share about or you can never seem to find time to create it leading to inconsistency and missed opportunities. I truly believe that every business owner is capable of managing their marketing, they just need a system. I’m turning one of my most popular free guides into a webinar, “How to Set Up Your Marketing System in a Day”. In this webinar I’ll walk you through:

  • The places you want to be as a local business owner online 
  • How to set up a content calendar to get consistent with your marketing
  • How to save yourself hours each week creating that content 

Even better, this webinar is completely free. Sign up at to select the date and time that work best for you!

meet sydney

Strategist. coach. educator.

get to know me

Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.