How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
Are you having trouble getting your audience to take action from your marketing? In today’s episode, I’ll be sharing some quick and easy fixes that you can implement THIS WEEK that will boost your customer conversion. Calls to action are crucial for getting your audience to take action. Every single piece of content you create […]
What do my six month old baby’s sleep schedule and your marketing strategy have in common? More than you think. We have been struggling a lot recently when it comes to my son Luca’s sleeping schedule. We tried everything under the sun (or moon, more accurately), but nothing seemed to be working. Most experts say […]
On a scale of 1-10, how well do you know your customers? If your answer isn’t 10, grab a notebook and a pen, because we’re going to get you there. This episode is all about my unique approach to market research and how you can use it to get to know your ideal customer and […]
Have you ever gone to start working on building your marketing strategy and then you had no idea where to start? There are seven pillars that make up your marketing strategy and defining them first allows you to build the foundation to then fully build out a marketing strategy for your local business that helps […]