How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.


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Marketing Your Local Business Online Podcast

Social Media



Content Marketing, Marketing, Social Media

Ep. 29: What’s Working on Instagram Reels Right Now

Instagram Reels are the center of many social media marketing conversations right now and there’s a lot of conflicting advice about how to approach Instagram Reels. Since Instagram Reels launched in late 2020, this powerful short video marketing tool has evolved a ton and what worked then isn’t necessarily working the same now. 

This episode discusses what’s working on Instagram Reels right now and where myself and my clients are seeing success. If you want to learn how you can maximize the benefits of Reels – short form videos on Instagram – then today’s episode is for you. We’re talking about Reels longevity, original audios, new features, Reels covers, and hooking your viewer so they watch your entire video.

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meet sydney

Strategist. coach. educator.

get to know me

Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.