How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 38: 3 Facebook Ads Mistakes Draining Your Budget
3 Facebook Ad Mistakes That Are Draining Your Budget
If you’re looking to avoid the same mistakes other small business owners have made with Facebook ads, this episode is for you. In this episode, Sydney walks through the most common Facebook ad mistakes she’s seen her clients make so you can avoid them. If you want to maximize your ad budget in 2026, stick around.
What You’ll Discover:
- Why listening to Meta’s recommendations may not always be in your favor.
- How narrowing your audience (not broadening it) can be your secret weapon.
- What the Rule of 7 has to do with your ad’s success.
- How many local business owners don’t give ads enough time to work.
- Why a compelling hook is essential for success.
- How benefits-focused marketing is more effective than focusing on features.
- Last but not least, how leaning into your local advantage can break through the noise.
Keep these mistakes and tips at the ready with my free guide, 3 Facebook Ad Mistakes That Are Draining Your Budget, in order to maximize your ad dollars in 2026.
Need more hands-on help setting up your first Facebook Ads campaign? You can join Sydney for one of her upcoming live one-hour workshops. Here you’ll learn a simple Facebook and Instagram ad strategy to grow your business in 2026. The next Drive More Foot Traffic Workshop is on Tuesday, January 6th at 11 a.m. EST.
Register now at www.marathonmarketingbranding.com/workshop and save your seat!
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
