How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
categories
welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Are you exhausted by the never-ending demands of social media? You’re not alone. In this episode, Sydney gets real about social media burnout and why local business owners have it especially hard. From the pressure to post daily to chasing trends, the content creation hamster wheel is real. But here’s the thing: you don’t have […]
The Full Post »
You have a running list in your phone or in your head of all the content ideas. Things you want to post, things you want to share, customer success stories you want to tell. The ideas are there. You know what you want to say. But here’s the thing. You’re struggling to actually implement it […]
The Full Post »
You’re posting consistently, making Reels, using trending audio, doing everything the experts say to do. So why isn’t your social media actually bringing in more customers to your local business? What does a local business need to do to get social media conversions? Let’s talk about it. In this episode, Sydney breaks down the real […]
The Full Post »
In this episode, Sydney makes the case for why going quiet on your marketing is actually the riskiest thing you can do as a local business owner, and what to do instead.
The Full Post »
In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open. It has everything to do with your ads strategy.
The Full Post »
If you’ve ever Googled how much to spend on Meta ads and walked away more confused than when you started, this episode is for you.
The Full Post »
In this episode, Sydney pulls back the curtain on one of the biggest hidden drains on your revenue, breaks down exactly how much forgoing local advertising is costing you, and shares what you can do about it starting today.
The Full Post »
If you’re a local business owner who understands opportunity cost, it’s time to get started with this tried and true social media strategy that works. Take back your time and energy, and get back to the things that really need your attention.
The Full Post »
Are you in a place where you need more customers to your local business fast? All you need is a $5/day Meta ads budget and an email list. If you need to convert customers fast, this episode is for you.
The Full Post »
Getting and keeping customers through your doors takes some upfront effort, but once you do the work you will have more than customers. You will have loyal advocates who can’t help but tell their friends about you.
