How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open. It has everything to do with your ads strategy.

If you’ve ever Googled how much to spend on Meta ads and walked away more confused than when you started, this episode is for you.

In this episode, Sydney pulls back the curtain on one of the biggest hidden drains on your revenue, breaks down exactly how much forgoing local advertising is costing you, and shares what you can do about it starting today.

If you’re a local business owner who understands opportunity cost, it’s time to get started with this tried and true social media strategy that works. Take back your time and energy, and get back to the things that really need your attention.

Are you in a place where you need more customers to your local business fast? All you need is a $5/day Meta ads budget and an email list. If you need to convert customers fast, this episode is for you.

Getting and keeping customers through your doors takes some upfront effort, but once you do the work you will have more than customers. You will have loyal advocates who can’t help but tell their friends about you.

If there was an affordable way to get your business visible to thousands in your community would you take advantage of it? If you could improve the health of your social media pages and your reach without posting more would you be interested? And lastly, if there was a way to grow your email list or loyalty program faster than just relying on people visiting you and signing up would you be open to trying it out?

In this episode, Sydney Chakalos breaks down how local businesses can effectively market themselves during bad weather. She explains that during bad weather, like snowstorms, more people stay home. They also spend more time online, which creates a prime opportunity for small businesses to show up, connect, and capitalize on increased online activity. Sydney shares […]

The Data Tracking Tool Most Local Businesses Aren’t Using But Should Have you been curious about using Meta Pixel, but not sure where to start (or even what it is)? The Meta Pixel is an essential marketing tool that all local businesses should be using, but many aren’t. It’s a snippet of code that goes […]
3 Facebook Ad Mistakes That Are Draining Your Budget If you’re looking to avoid the same mistakes other small business owners have made with Facebook ads, this episode is for you. In this episode, Sydney walks through the most common Facebook ad mistakes she’s seen her clients make so you can avoid them. If you […]
