Right now, the instinct for a lot of local business owners is to pull back, cut expenses, and go quiet. And honestly? In an uncertain economy, that feels like the safe move for a local business owner. But in this episode, Sydney makes the case for why going quiet on your marketing is actually the riskiest thing you can do for your business right now and what to do instead.

You might be looking at your ad budget and thinking, “That’s a few hundred dollars a month I could save.” But what you’re not calculating is what it costs you to be invisible. How many new customers didn’t find you this month? How many people moved into your town in the last 30 days who have no idea you exist? How many of your existing customers forgot about you because they haven’t seen you in their feed?

That’s the real expense — and it doesn’t show up on your credit card statement. It shows up in your slower weeks, your empty tables, your team standing around with nothing to do.

Drawing on a real client story from COVID, Sydney breaks down the compounding cost of invisibility, why your customers are still out there spending money, and how the businesses that come out stronger on the other side of tough times are always the ones that kept showing up.

If you’ve been thinking about pulling back on marketing, listen to this episode first.

In this episode:

• What a local business owner should consider in uncertain times
• The hidden cost of being invisible in your community
• What happened when one local business kept running ads during COVID and why it paid off
• How to stay visible without breaking the bank
• Why uncertain times are the worst times for a business to go quiet

Are you a local business owner?

Ready to stop being the best-kept secret in your community? The Local Ads Accelerator, a Facebook and Instagram ads course built specifically for local business owners, opens April 17th. Join the waitlist for the access to exclusive pricing when it launches.