How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 49: Should I Hire A Social Media Manager
“Should I hire a social media manager?”
It’s one of the most commonly asked questions when it comes to marketing local businesses. Sydney’s answer as a social media strategist and manager may surprise you because it’s “not always.” In this episode, host Sydney Chakalos breaks down what to look for when choosing someone who will help you prioritize growing your business. She discusses the conundrum many local business owners find themselves in, and how to fix it.
What you’ll learn from this episode:
- When outsourcing works, and when it doesn’t.
- How to get the most bang for your buck if you choose to hire someone.
- What a realistic social media management budget looks like.
- Which green flags to look out for, and which red flags to steer clear of when it comes to outsourcing.
Whether you choose to keep your social media in house or outsource it, Sydney is here to help you prioritize growing your business. Like and follow this podcast to learn more tips and tricks for marketing your local business online!
Looking for personalized advice tailored for your business, without adding to your payroll?
Sydney will be launching her first ever local ads course on April 17th. Join the waitlist to learn a sustainable system for using Meta ads to bring in new customers to your local business every day.
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
