How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 51: Why Your Social Media Isn’t Converting (And It’s Not What You Think)
You’re posting consistently, making Reels, using trending audio, doing everything the experts say to do. So why isn’t your social media actually bringing in more customers to your local business?
In this episode, Sydney breaks down the real reason your social media isn’t converting. *Spoiler: it’s not your content. It’s the algorithm. Sydney explains why organic social media has a built-in ceiling for local businesses, why going viral isn’t the goal, and the three-part Meta ads strategy she uses with her own clients to get real, measurable results. You’ll also hear client stories that used Meta Ads to drive more customers.
If you’re tired of creating content for the sake of vanity metrics and you’re ready to use social media as a tool that actually drives customers, then this episode is a must-listen.
Enrollment for the Local Ads Accelerator is officially open! Ready to use Meta Ads to bring more customers through your doors in the next 30 days? Enroll today!
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
