How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




categories

welcome to the

Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Content Marketing, Facebook and Instagram Ads, Marketing, Social Media

Ep. 51: Why Your Social Media Isn’t Converting (And It’s Not What You Think)

You’re posting consistently, making Reels, using trending audio, doing everything the experts say to do. So why isn’t your social media actually bringing in more customers to your local business? What does a local business need to do to get social media conversions? Let’s talk about it.

In this episode, Sydney breaks down the real reason your social media isn’t converting. *Spoiler: it’s not your content. It’s the algorithm. Sydney explains why organic social media has a built-in ceiling for local businesses, why going viral isn’t the goal, and the three-part Meta ads strategy she uses with her own clients to get real, measurable results. You’ll also hear client stories that used Meta Ads to drive more customers.

If you’re tired of creating content for the sake of vanity metrics and you’re ready to use social media as a tool that actually drives customers, then this episode is a must-listen.

Looking to create more social media conversions for your local business?

Enrollment is OPEN for the Local Ads Accelerator! Great local businesses go unnoticed every day. When you’ve poured your heart and soul into building your business, it feels defeating when it seems like you’re not getting found by the people who need what you do the most.

That’s why I created the Local Ads Accelerator, a course designed specifically for local businesses to master Meta Ads so they can start getting found and go from being the best kept secret in town to the business people can’t stop talking about. If you’re struggling with getting your business visible in your community then investing in the Local Ads Accelerator is the right decision for you.

meet sydney

Strategist. coach. educator.

get to know me

Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.