How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




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Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Content Marketing, Facebook and Instagram Ads, Marketing, Social Media

Ep. 45: Stop Social Media Burnout Without Sacrificing Customers

If you feel burnt out from social meda, you’re not alone. The social media landscape is continuing to evolve at a rapid pace and can feel impossible to keep up with when you’re managing a local business. You have customers, employees, inventory and finances… the list goes on. If social media is not your primary role, it can feel overwhelming. In this episode, Sydney walks through her blueprint to avoid social media burnout without having to sacrifice customers. It’s a blueprint she uses with her clients and it’s how she manages social media for a dozen small businesses without losing her sanity. 

What You’ll Takeaway:

  • Why advice tailored for influencers or online business owners is not always applicable to local businesses.
  • Why going viral won’t solve your marketing problems and doesn’t equal reaching the people who are going to walk into your business the next day.
  • How to spend less time on social media without sacrificing visibility and customers.
  • How to use authenticity and consistency to make your business shine.
  • Why Meta Ads are investment in growing your business.
  • How to use Meta Ads to reach your ideal audience for as little as $3-5/day.

The best part about this strategy? It’s a wash, rinse, and repeat strategy. It works time and time again meaning you can take the same strategy and apply it to different content every month. If you’re a local business owner who understands opportunity cost, it’s time to get a strategy that works. Take back your time and energy, and get back to the things that really need your attention.

Need more help nailing down your social media strategy? 

Enrollment is OPEN for the Local Ads Accelerator! Great local businesses go unnoticed every day. When you’ve poured your heart and soul into building your business, it feels defeating when it seems like you’re not getting found by the people who need what you do the most.

That’s why I created the Local Ads Accelerator, a course designed specifically for local businesses to master Meta Ads so they can start getting found and go from being the best kept secret in town to the business people can’t stop talking about. If you’re struggling with getting your business visible in your community then investing in the Local Ads Accelerator is the right decision for you.

meet sydney

Strategist. coach. educator.

get to know me

Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.