How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
There’s something costing your business money every single month and it never shows up on your bank statement, your credit card, or your profit and loss report. Most local business owners have no idea it’s even happening.
In this episode, Sydney pulls back the curtain on one of the biggest hidden drains on your revenue, breaks down exactly how much forgoing local advertising is costing you, and shares what you can do about it starting today.
Using real numbers, Sydney walks you through exactly how much revenue you could be leaving on the table every single month. Therefore, doing nothing means staying invisible while your competitors build brand recognition and capture your potential customers. From new movers in your area to repeat customers who simply forgot about you, the opportunity cost is very real.
You’ll also get a simple homework assignment to calculate your own missed local advertising revenue so you can see what inaction is actually costing your business.
In this episode:
Special Announcement: Sydney’s first-ever Meta Ads course for local business owners launches April 17th! Join the waitlist for exclusive access to enroll first and lock in the lowest price it will ever be. Only the first 25 students will receive the discounted pricing.
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.