How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
categories
welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 43: Turning Clicks into Customers
Are you getting engagement on social media or clicks on your ads but it feels like that hard work isn’t resulting in customers? If so, this episode is just for you! In this episode, Sydney Chakalos, founder of Marathon Marketing & Branding, talks about one of the biggest marketing challenges that she sees for local businesses. Let’s see… You’re getting visible, people are learning who you are, and yet it’s not translating to more people walking through your doors or calling for your service. Sound familiar? The good news is that it is fixable.
What You’ll Discover:
- The stages of the marketing funnel and which stage your customers are getting stuck in.
- The importance of a call to action and why your customers need to be told what step to take next.
- How a unified customer experience leaves customers coming back for more.
- Why designing your website with intention keeps potential customers from clicking away.
- How you can diversify your marketing channels to increase your return.
- How you can leverage customers to spread the word.
Getting and keeping customers through your doors takes some upfront effort, but once you do the work you will have more than customers. You will have loyal advocates who can’t help but tell their friends about you. Tune in or check out Sydney’s free guide, 3 Facebook Ad Mistakes That Are Draining Your Budget, to get your ad campaigns converting more clicks to customers.
Connect with Sydney on Your Social Media Marketing:
Instagram: @MarathonMarketingBranding (DM Sydney with your questions!)
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Want to get started with ads but need some help? Listen to my episode about designing local ads that work.
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
