How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 40: I Can Predict Marketing Success By This One Factor
In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses the critical importance of consistency in marketing for local businesses. After a brief hiatus from podcasting in previous years, Sydney reflects on her own struggles with maintaining consistency, especially while managing client work and personal responsibilities. She emphasizes that consistency is not just a marketing tactic but a foundational element for business success. Sydney shares her insights on how being it can lead to better marketing outcomes and ultimately, business growth.
Throughout the episode, Sydney provides practical advice for local business owners on how to cultivate consistency in their marketing efforts. She discusses the challenges many face, such as time constraints and self-doubt, and encourages listeners to adopt positive self-talk and create structured marketing plans. By sharing her personal experiences and offering actionable strategies, Sydney aims to empower local business owners to overcome obstacles and achieve their marketing goals with confidence.
Key Takeaways for Marketing Consistency
- Consistency is the foundation for marketing success.
- Self-talk matters; be your own biggest cheerleader.
- Creating a marketing calendar can help maintain consistency.
- It’s okay to seek help if marketing feels overwhelming.
- Success is not linear; bounce back from setbacks.
Helpful Resources
Download Sydney’s free marketing calendar template. This is the same calendar template that Sydney uses to organize her own marketing and her clients.
Whether you’re struggling with social media marketing, email marketing, or any form of content marketing for your local business, this episode will help you understand that marketing success isn’t about being perfect—it’s about showing up consistently and building that habit over time.
If you’re a local business owner looking to simplify your marketing without sacrificing growth, subscribe to the Marketing Your Local Business Online podcast for weekly tips and strategies!
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meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
