In this episode, Sydney Chakalos breaks down how local businesses can make the most of marketing during bad weather. She explains that during bad weather, like snowstorms, more people stay home. They also spend more time online, which creates a prime opportunity for small businesses to show up, connect, and capitalize on increased online activity.

Sydney shares three practical strategies local businesses can use during the impending snowstorm. These ideas help businesses stay top of mind. They also help recover revenue lost from temporary closures.

She walks through how to create engaging social media content that drives interaction. She explains the ad strategies she runs for her clients when bad weather hits. Sydney also highlights why email marketing can be a powerful tool for generating a quick cash-flow boost.

Resources Mentioned:

• Free marketing content calendar template 
• Free step-by-step guide to set up your Meta Pixel (aka your superpower for more effective Facebook and Instagram ads)
• Free guide that walks through the 3 Most Common (and Costly) Ad Mistakes Local Businesses Make

Enrollment is OPEN for the Local Ads Accelerator! Great local businesses go unnoticed every day. When you’ve poured your heart and soul into building your business, it feels defeating when it seems like you’re not getting found by the people who need what you do the most.

That’s why I created the Local Ads Accelerator, a course designed specifically for local businesses to master Meta Ads so they can start getting found and go from being the best kept secret in town to the business people can’t stop talking about. If you’re struggling with getting your business visible in your community then investing in the Local Ads Accelerator is the right decision for you.