How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
categories
welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 41: Snowed In? How Smart Businesses Maximize Marketing During Bad Weather
In this episode, Sydney Chakalos breaks down how local businesses can effectively market themselves during bad weather. She explains that during bad weather, like snowstorms, more people stay home. They also spend more time online, which creates a prime opportunity for small businesses to show up, connect, and capitalize on increased online activity.
Sydney shares three practical strategies local businesses can use during the impending snowstorm. These ideas help businesses stay top of mind. They also help recover revenue lost from temporary closures.
She walks through how to create engaging social media content that drives interaction. She explains the ad strategies she runs for her clients when bad weather hits. Sydney also highlights why email marketing can be a powerful tool for generating a quick cash-flow boost.
Download the free resources to accompany this episode that you may find helpful as you implement these tips:
Free marketing content calendar template
Free step-by-step guide to set up your Meta Pixel (aka your superpower for more effective Facebook and Instagram ads)
Free guide that walks through the 3 Most Common (and Costly) Ad Mistakes Local Businesses Make
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
