Is AI helping or hurting you in marketing your local business? In this episode, Sydney breaks down the fine line between using AI as a helpful tool to save time and over-relying on it in ways that can actually drive customers away. Using a relatable home-buying analogy, she explains why authenticity matters more than ever […]

Sydney recently flew to Nashville for a two-day live workshop called StoryBrand Your Business Live with Donald Miller, author of Building a StoryBrand, and she’s bringing all the best insights straight to you. Today’s episode provides an in dept StoryBrand review. If you’ve ever felt like you know your business inside and out but still struggle to communicate it […]

In this episode, Sydney makes the case for why going quiet on your marketing is actually the riskiest thing you can do as a local business owner, and what to do instead.

In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open. It has everything to do with your ads strategy.

If you’re a local business owner who understands opportunity cost, it’s time to get started with this tried and true social media strategy that works. Take back your time and energy, and get back to the things that really need your attention.

Getting and keeping customers through your doors takes some upfront effort, but once you do the work you will have more than customers. You will have loyal advocates who can’t help but tell their friends about you.

If there was an affordable way to get your business visible to thousands in your community would you take advantage of it? If you could improve the health of your social media pages and your reach without posting more would you be interested? And lastly, if there was a way to grow your email list or loyalty program faster than just relying on people visiting you and signing up would you be open to trying it out?

In this episode, Sydney Chakalos breaks down how local businesses can make the most of marketing during bad weather. She explains that during bad weather, like snowstorms, more people stay home. They also spend more time online, which creates a prime opportunity for small businesses to show up, connect, and capitalize on increased online activity. […]

In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses the critical importance of consistency in marketing for local businesses. After a brief hiatus from podcasting in previous years, Sydney reflects on her own struggles with maintaining consistency, especially while managing client work and personal responsibilities. She emphasizes that consistency […]

The Data Tracking Tool Most Local Businesses Aren’t Using But Should Have you been curious about using Meta Pixel, but not sure where to start (or even what it is)? The Meta Pixel is an essential marketing tool that all local businesses should be using, but many aren’t. It’s a snippet of code that goes […]