Are you having trouble getting your audience to take action from your marketing? In today’s episode, I’ll be sharing some quick and easy fixes that you can implement THIS WEEK that will boost your customer conversion.   Calls to action are crucial for getting your audience to take action. Every single piece of content you create […]

In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]

The Top Reasons Marketing Fails & How to Avoid It After pouring your heart and soul into your business and marketing strategies, it can be pretty devastating when you don’t get the results you were hoping for. It’s easy to place the blame on yourself or tell yourself you failed. But in reality, everyone runs […]

I’m Back! Hey Marathoners! It’s been a while. In case you didn’t know, on October 27, 2021, I welcomed my son Luca William Chakalos into the world (two and a half weeks early… I think he gets his impatience from me). He has flipped our world upside down in the best possible way, which meant […]

Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor’s content and thought I wish I could be at the level they’re at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn’t […]

Email marketing has a rate of return of 3,600%. Yes, you read that right! That means for every $1 spent on email marketing, business owners see an average of $36 in return. That’s the highest rate of return for any paid marketing that I’ve seen. So if you don’t already have email marketing set up, […]

Don’t let the holiday season sneak up on you! Christmas is less than 80 days away! The time to start sharing about and preparing for the holidays with your people is NOW.    3 reasons you want to start your holiday campaign now: You’ll catch all the early birds! Yes, people are shopping now. Even […]

Do you feel like you struggle with getting your content seen organically? Over the past few years, the ever-changing algorithms of Facebook and Instagram have made it more and more difficult for organic content to be seen as much as it used to.  Today, I’m going to go over a few things you can do […]

Have you ever wondered how to beat the Instagram algorithm? To be completely real with you, I used to wonder the same thing, but the truth is it can’t be done. To see growth and results from marketing on Instagram it requires consistency mixed with a little strategy. This post is going to break it […]

Getting your business noticed on social media can be difficult and often it feels like you’re a small fish in a big pond, especially as a local business. Over the past few years, the algorithm has impacted businesses and their exposure in a big way as organic reach of content continues to decline. While a […]