How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




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Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Ep. 51: Why Your Social Media Isn’t Converting (And It’s Not What You Think)

You’re posting consistently, making Reels, using trending audio, doing everything the experts say to do. So why isn’t your social media actually bringing in more customers to your local business? What does a local business need to do to get social media conversions? Let’s talk about it. In this episode, Sydney breaks down the real […]

Content Marketing, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 50: The Riskiest Thing A Local Business Owner Can Do Right Now

In this episode, Sydney makes the case for why going quiet on your marketing is actually the riskiest thing you can do as a local business owner, and what to do instead.

Entrepreneurship, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 48: The Real Reason New Customers Aren’t Finding You

In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open. It has everything to do with your ads strategy.

Facebook and Instagram Ads, Google, Marketing, Social Media, Website

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Ep. 45: Stop Social Media Burnout Without Sacrificing Customers

If you’re a local business owner who understands opportunity cost, it’s time to get started with this tried and true social media strategy that works. Take back your time and energy, and get back to the things that really need your attention.

Content Marketing, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 44: If You Want More Local Customers Fast, Do This

Are you in a place where you need more customers to your local business fast? All you need is a $5/day Meta ads budget and an email list. If you need to convert customers fast, this episode is for you.

Content Marketing, Email Marketing, Facebook and Instagram Ads, Marketing, Social Media

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