marketing | marathonmarketingbranding.com

How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




categories

welcome to the

Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Episode 11: Stop the Comparison Game

Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor’s content and thought I wish I could be at the level they’re at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn’t […]

Content Marketing, Entrepreneurship, Social Media

The Full Post  »

Episode 10: Getting Started with Email Marketing

Email marketing has a rate of return of 3,600%. Yes, you read that right! That means for every $1 spent on email marketing, business owners see an average of $36 in return. That’s the highest rate of return for any paid marketing that I’ve seen. So if you don’t already have email marketing set up, […]

Email Marketing

The Full Post  »

Episode 9: Make This Holiday Season Your Best One Yet

Don’t let the holiday season sneak up on you! Christmas is less than 80 days away! The time to start sharing about and preparing for the holidays with your people is NOW.    3 reasons you want to start your holiday campaign now: You’ll catch all the early birds! Yes, people are shopping now. Even […]

Content Marketing, Entrepreneurship, Social Media

The Full Post  »

5 Tips for Effective Market Research

Do you struggle with converting your audience to paying customers on social media? Have you ever felt lost about what to post? Is it challenging to get specific in your messaging? If you answered “yes” to any of the above questions, it’s not because you suck at marketing. You just need to dive deeper to […]

Branding, Entrepreneurship, Social Media

The Full Post  »

6 Common Social Media Marketing Mistakes and How to Avoid Them

The most common question I hear from other entrepreneurs about social media is, “How do I convert my followers into customers?” What I’ve encountered with clients are one of these six common social media marketing mistakes: Missing a clear call to action – What is the purpose of the post? To engage? To read a […]

Social Media

The Full Post  »