How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
Today we’re joined by branding queen, Jessica Negron-Solis, who’s here to share the importance of brand photography for your business. We’ll cover why you should prioritize brand photography, the images you need for your website and social media, how to get the best shots, and even how to overcome that fear of the camera! WHY […]
On today’s episode of the Marketing Your Local Business Online podcast, we are talking about all things Instagram! Instagram is an awesome platform that all small business owners should consider joining, because the potential for growth is huge! Instagram is constantly rolling out new features, so I wanted to take the time to talk about […]
Have you ever spent an hour on a single Instagram post? I know I have. Content creation can be time consuming! I want to help you save some time with these tips that I’ve used over the years. We’ll be going over three tips to drastically reduce the time you spend creating content. Tip #1: […]
Interested in running Google Ads for your business or you’re running them currently? Stuck on how much money you should be spending in order to see the best return? In this episode, I’m walking you through the Google Ads’ Keyword Planner tool, which can help you forecast what your optimal spend is and what keywords people are using to find your local business.
Are you having trouble getting your audience to take action from your marketing? In today’s episode, I’ll be sharing some quick and easy fixes that you can implement THIS WEEK that will boost your customer conversion. Calls to action are crucial for getting your audience to take action. Every single piece of content you create […]
What do my six month old baby’s sleep schedule and your marketing strategy have in common? More than you think. We have been struggling a lot recently when it comes to my son Luca’s sleeping schedule. We tried everything under the sun (or moon, more accurately), but nothing seemed to be working. Most experts say […]
On a scale of 1-10, how well do you know your customers? If your answer isn’t 10, grab a notebook and a pen, because we’re going to get you there. This episode is all about my unique approach to market research and how you can use it to get to know your ideal customer and […]
Have you ever gone to start working on building your marketing strategy and then you had no idea where to start? There are seven pillars that make up your marketing strategy and defining them first allows you to build the foundation to then fully build out a marketing strategy for your local business that helps […]
Every single one of your customers has a journey for how they become aware of your business, learn more about what you do and ultimately decide to do business with you. Today we’re talking about how to make this journey a cohesive experience so your potential customers truly understand what your brand is all about. […]
In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]