Stop Wasting Money: Boosted Posts vs. Facebook Ads Explained If you’ve ever clicked “boost post,” crossed your fingers, and hoped for the best, you’re not alone. In this episode, Sydney breaks down one of the most common (and costly) areas of confusion for local business owners: the difference between boosted posts and Facebook ads. More […]

Get prepared for what’s to come in the world of marketing. In this episode, Sydney shares her 6 key marketing predictions for 2026. These are the shifts that will help you strengthen your brand and its visibility, connect more deeply with your audience, and stay competitive in a constantly evolving digital landscape. From how quickly […]

Ready to feel inspired? In this episode, Sydney pulls back the curtain on real success stories from local businesses that transformed their results using Facebook and Instagram ads. Bonus: you won’t believe how little they spent to see massive returns. From a jewelry store that had one of their busiest holiday seasons ever, to a […]

What used to work on Instagram Reels isn’t necessarily working right now. Find out how this short-form video marketing tool has evolved in 2023 and what’s working now for small businesses.

The world of marketing is constantly evolving, with new and fun trends popping up everyday. In this episode, we’re talking about what the heck is happening in the online marketing world, what to expect in 2023, and how we local business owners can use this information to our advantage.

I can’t believe I’m even saying this, but…. Welcome to the first podcast episode of 2023! Today, we are going to discuss how to hit the ground running with a strong marketing strategy to make the new year a success. Before we talk about strategy, let’s make an important distinction between marketing strategy and marketing […]

Today we’re joined by branding queen, Jessica Negron-Solis, who’s here to share the importance of brand photography for your business. We’ll cover why you should prioritize brand photography, the images you need for your website and social media, how to get the best shots, and even how to overcome that fear of the camera!  WHY […]

On today’s episode of the Marketing Your Local Business Online podcast, we are talking about all things Instagram! Instagram is an awesome platform that all small business owners should consider joining, because the potential for growth is huge! Instagram is constantly rolling out new features, so I wanted to take the time to talk about […]

Have you ever spent an hour on a single Instagram post? I know I have. Content creation can be time consuming! I want to help you save some time with these tips that I’ve used over the years. We’ll be going over three tips to drastically reduce the time you spend creating content. Tip #1: […]

Interested in running Google Ads for your business or you’re running them currently? Stuck on how much money you should be spending in order to see the best return? In this episode, I’m walking you through the Google Ads’ Keyword Planner tool, which can help you forecast what your optimal spend is and what keywords people are using to find your local business.