Have you ever gone to start working on building your marketing strategy and then you had no idea where to start? There are seven pillars that make up your marketing strategy and defining them first allows you to build the foundation to then fully build out a marketing strategy for your local business that helps […]

Every single one of your customers has a journey for how they become aware of your business, learn more about what you do and ultimately decide to do business with you. Today we’re talking about how to make this journey a cohesive experience so your potential customers truly understand what your brand is all about.  […]

In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]

Today’s episode of the Marketing Your Local Business Online Podcast is going to be a little different, because I want to take the time to have a raw and honest conversation about a topic that is extremely important to me: mental health and how it pertains to us as small business owners. Local business owners […]

The Top Reasons Marketing Fails & How to Avoid It After pouring your heart and soul into your business and marketing strategies, it can be pretty devastating when you don’t get the results you were hoping for. It’s easy to place the blame on yourself or tell yourself you failed. But in reality, everyone runs […]

Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor’s content and thought I wish I could be at the level they’re at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn’t […]

Email marketing has a rate of return of 3,600%. Yes, you read that right! That means for every $1 spent on email marketing, business owners see an average of $36 in return. That’s the highest rate of return for any paid marketing that I’ve seen. So if you don’t already have email marketing set up, […]

Don’t let the holiday season sneak up on you! Christmas is less than 80 days away! The time to start sharing about and preparing for the holidays with your people is NOW.    3 reasons you want to start your holiday campaign now: You’ll catch all the early birds! Yes, people are shopping now. Even […]

Do you struggle with converting your audience to paying customers on social media? Have you ever felt lost about what to post? Is it challenging to get specific in your messaging? If you answered “yes” to any of the above questions, it’s not because you suck at marketing. You just need to dive deeper to […]

The most common question I hear from other entrepreneurs about social media is, “How do I convert my followers into customers?” What I’ve encountered with clients are one of these six common social media marketing mistakes: Missing a clear call to action – What is the purpose of the post? To engage? To read a […]