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How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




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Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Ep. 26: Branding & The Images You Need for Your Website & Social

Today we’re joined by branding queen, Jessica Negron-Solis, who’s here to share the importance of brand photography for your business. We’ll cover why you should prioritize brand photography, the images you need for your website and social media, how to get the best shots, and even how to overcome that fear of the camera!  WHY […]

Branding, Marketing, Podcast Guests, Social Media, Website

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Ep. 25: New Instagram Features for Your Small Business

On today’s episode of the Marketing Your Local Business Online podcast, we are talking about all things Instagram! Instagram is an awesome platform that all small business owners should consider joining, because the potential for growth is huge! Instagram is constantly rolling out new features, so I wanted to take the time to talk about […]

Marketing, Social Media

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Showing Up When You Don’t Feel Like It

Today’s episode of the Marketing Your Local Business Online Podcast is going to be a little different, because I want to take the time to have a raw and honest conversation about a topic that is extremely important to me: mental health and how it pertains to us as small business owners. Local business owners […]

Entrepreneurship

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Episode 9: Make This Holiday Season Your Best One Yet

Don’t let the holiday season sneak up on you! Christmas is less than 80 days away! The time to start sharing about and preparing for the holidays with your people is NOW.    3 reasons you want to start your holiday campaign now: You’ll catch all the early birds! Yes, people are shopping now. Even […]

Content Marketing, Entrepreneurship, Social Media

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Episode 8: 5 Ways to Make Your Content Go Further Organically

Do you feel like you struggle with getting your content seen organically? Over the past few years, the ever-changing algorithms of Facebook and Instagram have made it more and more difficult for organic content to be seen as much as it used to.  Today, I’m going to go over a few things you can do […]

5 Ways to Make Your Content Go Further Organically

Content Marketing, Social Media

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Episode 7: Simplify Content Creation with Content Buckets

Does content creation overwhelm you? If so, you’re not alone. In today’s episode, we’re going to learn how to simplify content creation by using “content buckets,” so you’ll never run out of content ideas again! When it comes to organizing and actually creating content, my go-to strategy is content buckets (you may have heard them […]

Content Marketing, Email Marketing, Social Media

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Episode 3: Create Your Content Calendar & Save Time

How many times have you told yourself you’ll post to your social media later? Or you’ll send that email to your list this week and then it just doesn’t happen. If your hand is raised then this episode is for you! I’m going to walk you through how you can create your content calendar so […]

Content Marketing, Uncategorized

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Episode 2: Set Up Your Online Marketing System in a Day

Do you have a streamlined marketing system in place? If your answer is no or you’re not sure you know what a marketing system even is, you’re going to want to read on and listen to this week’s episode of the Marketing Your Local Business Online podcast!   A marketing system is your set of […]

Branding, Email Marketing, Google, Social Media, Uncategorized

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How to Use Language to Improve Social Media Performance

Did you know that the language that you use in your posts can impact how it performs in the algorithm on Facebook and Instagram?   The language you use on social media is important for a variety of reasons. Some are more logistical (i.e. words that perform better on the algorithm) while others are more […]

Social Media

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How to Make Instagram Work for Your Business

Have you ever wondered how to beat the Instagram algorithm? To be completely real with you, I used to wonder the same thing, but the truth is it can’t be done. To see growth and results from marketing on Instagram it requires consistency mixed with a little strategy. This post is going to break it […]

Social Media

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