How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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Marketing Your Local Business Online Podcast
Social Media
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Entrepreneurship
Have you ever wondered how to beat the Instagram algorithm? To be completely real with you, I used to wonder the same thing, but the truth is it can’t be done. To see growth and results from marketing on Instagram it requires consistency mixed with a little strategy. This post is going to break it […]
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Getting your business noticed on social media can be difficult and often it feels like you’re a small fish in a big pond, especially as a local business. Over the past few years, the algorithm has impacted businesses and their exposure in a big way as organic reach of content continues to decline. While a […]
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Instagram Reels are causing quite the buzz in the social media world right now. Instagram Reels were created in direct response to the popularity of TikTok. Anyone remember when Instagram Stories were created in direct response to Snapchat? If I had to make an educated guess, I’d say they’re here to stay. Instagram Reels […]
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If content creation feels like a daunting task to you, I’m willing to bet it’s because you’re not getting mileage with your content. What do I mean by getting mileage with your content? I mean taking a single piece of content and getting it seen in as many places as possible. You may be […]
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The most common question I hear from other entrepreneurs about social media is, “How do I convert my followers into customers?” What I’ve encountered with clients are one of these six common social media marketing mistakes: Missing a clear call to action – What is the purpose of the post? To engage? To read a […]
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Everyone has different opinions on what will bring you social media success – your content, the photos you choose, a consistent brand, and more. Yes, these all do play a part, but today I challenge you to think about perseverance. By definition, 𝘱𝘦𝘳𝘴𝘦𝘷𝘦𝘳𝘢𝘯𝘤𝘦 𝘪𝘴 𝘱𝘦𝘳𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘦 𝘪𝘯 𝘥𝘰𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘥𝘦𝘴𝘱𝘪𝘵𝘦 𝘥𝘪𝘧𝘧𝘪𝘤𝘶𝘭𝘵𝘺 𝘰𝘳 𝘥𝘦𝘭𝘢𝘺 𝘪𝘯 𝘢𝘤𝘩𝘪𝘦𝘷𝘪𝘯𝘨 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. […]
