How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.


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Marketing Your Local Business Online Podcast

Social Media



Content Marketing, Email Marketing, Social Media

Episode 7: Simplify Content Creation with Content Buckets

Does content creation overwhelm you? If so, you’re not alone. In today’s episode, we’re going to learn how to simplify content creation by using “content buckets,” so you’ll never run out of content ideas again!

When it comes to organizing and actually creating content, my go-to strategy is content buckets (you may have heard them called content pillars). Content buckets are a subset of topics or themes which create the foundation for your content strategy. I like to say that content buckets are your go-to list for generating content ideas. 

The golden rule of content creation is “your content is all about them (your audience) and not about you.” So you always want to be making sure that you are building your content buckets around the kind of content that will best serve your audience.

Content buckets are important because they keep you organized, give you a go-to list of content ideas, keep your content balanced, and here’s the most  important one – they keep your content about your audience. Your content buckets are built around content to best serve your audience and keep them engaged. 

Let’s look at some examples!

For a gym, content buckets might look like:

  • Bucket 1: motivation to live healthy
  • Bucket 2: helpful exercises or stretches
  • Bucket 3: healthy eating tips
  • Bucket 4: culture (could be spotlighting members and employees)
  • Bucket 5: membership opportunities (membership packages, personal training, and classes)


For a realtor, content buckets might look like:

  • Bucket 1: listings and open houses
  • Bucket 2: reviews from past clients
  • Bucket 3: sold homes for your buyers and sellers 
  • Bucket 4: real estate data, trends and tips
  • Bucket 5: educating people about your area (fun activities to do, local business spotlights) 


Let’s come up with your content buckets! Set a timer for 10-15 minutes and turn off distractions. Brain dump all of your ideas onto a piece of paper for things you could post about, then take some time to identify overlapping categories/patterns that can come together to form your main buckets. 

I did this exercise when I started my business, and I still like to do it as my business grows/evolves. There’s never a bad time for a brainstorming session, and it’s never too late to start!

So what are you waiting for? Get to brainstorming! You can download this free guide to help you get started. And until next time Marathoners, keep running your race. 


Download the guide to start simplifying content creation

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meet sydney

Strategist. coach. educator.

get to know me

Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.