How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
The world of marketing is constantly evolving, with new and fun trends popping up everyday. In this episode, we’re talking about what the heck is happening in the online marketing world, what to expect in 2023, and how we local business owners can use this information to our advantage.
I can’t believe I’m even saying this, but…. Welcome to the first podcast episode of 2023! Today, we are going to discuss how to hit the ground running with a strong marketing strategy to make the new year a success. Before we talk about strategy, let’s make an important distinction between marketing strategy and marketing […]
Have you ever spent an hour on a single Instagram post? I know I have. Content creation can be time consuming! I want to help you save some time with these tips that I’ve used over the years. We’ll be going over three tips to drastically reduce the time you spend creating content. Tip #1: […]
What do my six month old baby’s sleep schedule and your marketing strategy have in common? More than you think. We have been struggling a lot recently when it comes to my son Luca’s sleeping schedule. We tried everything under the sun (or moon, more accurately), but nothing seemed to be working. Most experts say […]
Branding yourself and/or your business can be pretty daunting. Luckily, I got the chance to chat with Stephanie Fast, Co-Founder and Creative Director at Peak & Bayou Creative Company. She’s an expert in branding for small businesses and in today’s episode, she shares some of her wisdom when it comes to making a brand stand […]
The Top Reasons Marketing Fails & How to Avoid It After pouring your heart and soul into your business and marketing strategies, it can be pretty devastating when you don’t get the results you were hoping for. It’s easy to place the blame on yourself or tell yourself you failed. But in reality, everyone runs […]
How many times have you told yourself you’ll post to your social media later? Or you’ll send that email to your list this week and then it just doesn’t happen. If your hand is raised then this episode is for you! I’m going to walk you through how you can create your content calendar so […]
Do you have a streamlined marketing system in place? If your answer is no or you’re not sure you know what a marketing system even is, you’re going to want to read on and listen to this week’s episode of the Marketing Your Local Business Online podcast! A marketing system is your set of […]
Instagram Reels are causing quite the buzz in the social media world right now. Instagram Reels were created in direct response to the popularity of TikTok. Anyone remember when Instagram Stories were created in direct response to Snapchat? If I had to make an educated guess, I’d say they’re here to stay. Instagram Reels […]