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How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




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Marketing Your Local Business Online Podcast

Social Media

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Entrepreneurship

Episode 5: 10 Ideas You Can Use for Instagram Reels Right Now

As you may have noticed, Instagram Reels have quickly grown to be a main feature on the platform. Reels are short videos up to 60 seconds that Instagram launched last year, after seeing the explosive success of the app TikTok (a platform that focuses exclusively on Reel like videos). You’ll definitely want to incorporate Reels […]

Content Marketing, Social Media

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How to Make Instagram Work for Your Business

Have you ever wondered how to beat the Instagram algorithm? To be completely real with you, I used to wonder the same thing, but the truth is it can’t be done. To see growth and results from marketing on Instagram it requires consistency mixed with a little strategy. This post is going to break it […]

Social Media

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How to Use Instagram Reels for Business

Instagram Reels are causing quite the buzz in the social media world right now. Instagram Reels were created in direct response to the popularity of TikTok. Anyone remember when Instagram Stories were created in direct response to Snapchat? If I had to make an educated guess, I’d say they’re here to stay.   Instagram Reels […]

Social Media

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5 Ways to Win at Hashtags

If you’re marketing your business on Instagram, it’s important that you have a solid hashtag strategy in place. Hashtags help your content go further by reaching new people that may not be following your account. There are infinite hashtags you could use, so keep reading to learn more about how to choose the right ones […]

Social Media

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3 Content Ideas for Instagram Reels for Businesses

Instagram released the new Reels feature in the U.S. on Wednesday and now many businesses are wondering, “How the heck do I use this to grow my business?” and “Is TikTok in trouble?” While I can’t tell you the fate of TikTok, I can tell you a few creative ways to leverage Reels in your […]

Social Media

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