How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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Marketing Your Local Business Online Podcast
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What used to work on Instagram Reels isn’t necessarily working right now. Find out how this short-form video marketing tool has evolved in 2023 and what’s working now for small businesses.
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On today’s episode of the Marketing Your Local Business Online podcast, we are talking about all things Instagram! Instagram is an awesome platform that all small business owners should consider joining, because the potential for growth is huge! Instagram is constantly rolling out new features, so I wanted to take the time to talk about […]
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As you may have noticed, Instagram Reels have quickly grown to be a main feature on the platform. Reels are short videos up to 60 seconds that Instagram launched last year, after seeing the explosive success of the app TikTok (a platform that focuses exclusively on Reel like videos). You’ll definitely want to incorporate Reels […]
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Have you ever wondered how to beat the Instagram algorithm? To be completely real with you, I used to wonder the same thing, but the truth is it can’t be done. To see growth and results from marketing on Instagram it requires consistency mixed with a little strategy. This post is going to break it […]
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Instagram Reels are causing quite the buzz in the social media world right now. Instagram Reels were created in direct response to the popularity of TikTok. Anyone remember when Instagram Stories were created in direct response to Snapchat? If I had to make an educated guess, I’d say they’re here to stay. Instagram Reels […]
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If you’re marketing your business on Instagram, it’s important that you have a solid hashtag strategy in place. Hashtags help your content go further by reaching new people that may not be following your account. There are infinite hashtags you could use, so keep reading to learn more about how to choose the right ones […]
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Instagram released the new Reels feature in the U.S. on Wednesday and now many businesses are wondering, “How the heck do I use this to grow my business?” and “Is TikTok in trouble?” While I can’t tell you the fate of TikTok, I can tell you a few creative ways to leverage Reels in your […]
