How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
As you may have noticed, Instagram Reels have quickly grown to be a main feature on the platform. Reels are short videos up to 60 seconds that Instagram launched last year, after seeing the explosive success of the app TikTok (a platform that focuses exclusively on Reel like videos). You’ll definitely want to incorporate Reels into your Instagram feed. In this episode, I go through my 5 best practices for Reels, as well as 10 ideas that you can use for your next Reel.
*Bonus Tip: have a call to action at the end of the caption or the Reel too!
*Bonus idea: Use Reels to introduce new products, services, or specials!
If you haven’t been using Reels, I challenge you to try it out. It’s been a great growth tool for businesses, mine included. From my last two Reels, I gained over 30 new followers! Make sure to subscribe to the show on your preferred podcast listening platform and if you’re finding this content super helpful, I would be so appreciative if you took the time to leave a review. Stay connected via the links below!
Connect with Sydney
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.