How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




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welcome to the

Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Ep. 52: The Social Media ‘Catch 22’ & How to Escape It

You have a running list in your phone or in your head of all the content ideas. Things you want to post, things you want to share, customer success stories you want to tell. The ideas are there. You know what you want to say. But here’s the thing. You’re struggling to actually implement it […]

Content Marketing, Entrepreneurship, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 51: Why Your Social Media Isn’t Converting (And It’s Not What You Think)

You’re posting consistently, making Reels, using trending audio, doing everything the experts say to do. So why isn’t your social media actually bringing in more customers to your local business? In this episode, Sydney breaks down the real reason your social media isn’t converting. *Spoiler: it’s not your content. It’s the algorithm. Sydney explains why […]

Content Marketing, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 50: The Riskiest Thing A Local Business Owner Can Do Right Now

In this episode, Sydney makes the case for why going quiet on your marketing is actually the riskiest thing you can do as a local business owner, and what to do instead.

Entrepreneurship, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 48: The Real Reason New Customers Aren’t Finding You

In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open. It has everything to do with your ads strategy.

Facebook and Instagram Ads, Google, Marketing, Social Media, Website

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Ep. 46: The Silent Expense Draining Your Business Every Month

In this episode, Sydney pulls back the curtain on one of the biggest hidden drains on your revenue, breaks down exactly how much forgoing local advertising is costing you, and shares what you can do about it starting today.

Branding, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 45: Stop Social Media Burnout Without Sacrificing Customers

If you’re a local business owner who understands opportunity cost, it’s time to get started with this tried and true social media strategy that works. Take back your time and energy, and get back to the things that really need your attention.

Content Marketing, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 44: If You Want More Local Customers Fast, Do This

Are you in a place where you need more customers to your local business fast? All you need is a $5/day Meta ads budget and an email list. If you need to convert customers fast, this episode is for you.

Content Marketing, Email Marketing, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 43: Turning Clicks into Customers

Getting and keeping customers through your doors takes some upfront effort, but once you do the work you will have more than customers. You will have loyal advocates who can’t help but tell their friends about you.

Branding, Content Marketing, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 42: The 3 Facebook & Instagram Ad Campaigns Every Local Business Needs

If there was an affordable way to get your business visible to thousands in your community would you take advantage of it? If you could improve the health of your social media pages and your reach without posting more would you be interested? And lastly, if there was a way to grow your email list or loyalty program faster than just relying on people visiting you and signing up would you be open to trying it out?

brand photo of Sydney to accompany episode about creating copy and imagery for facebook & instagram ad campaigns that work

Content Marketing, Facebook and Instagram Ads, Marketing, Social Media

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Ep. 41: Snowed In? How Smart Businesses Maximize Marketing During Bad Weather

In this episode, Sydney Chakalos breaks down how local businesses can effectively market themselves during bad weather. She explains that during bad weather, like snowstorms, more people stay home. They also spend more time online, which creates a prime opportunity for small businesses to show up, connect, and capitalize on increased online activity. Sydney shares […]

Content Marketing, Email Marketing, Facebook and Instagram Ads, Marketing, Social Media

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