In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses the critical importance of consistency in marketing for local businesses. After a brief hiatus from podcasting in previous years, Sydney reflects on her own struggles with maintaining consistency, especially while managing client work and personal responsibilities. She emphasizes that consistency […]

The Data Tracking Tool Most Local Businesses Aren’t Using But Should Have you been curious about using Meta Pixel, but not sure where to start (or even what it is)? The Meta Pixel is an essential marketing tool that all local businesses should be using, but many aren’t. It’s a snippet of code that goes […]

You Don’t Need More Followers. You Need This Content Strategy. In this episode, Sydney walks through the key ingredients needed to create a winning content strategy. (Hint: It’s more than just social media content!) Let’s face it, going viral won’t pay the bills. As a small business owner, you need more than luck and faith […]

Stop Wasting Money: Boosted Posts vs. Facebook Ads Explained If you’ve ever clicked “boost post,” crossed your fingers, and hoped for the best, you’re not alone. In this episode, Sydney breaks down one of the most common (and costly) areas of confusion for local business owners: the difference between boosted posts and Facebook ads. More […]

Get prepared for what’s to come in the world of marketing. In this episode, Sydney shares her 6 key marketing predictions for 2026. These are the shifts that will help you strengthen your brand and its visibility, connect more deeply with your audience, and stay competitive in a constantly evolving digital landscape. From how quickly […]

Ready to rethink your social media playbook in 2026? In this episode, Sydney explains why a mixed social media strategy isn’t just smart, it’s the competitive edge every local business should be using in 2026. If you’re tired of chasing the latest trends or burning out trying to “be everywhere,” this episode will give you […]

Ready to feel inspired? In this episode, Sydney pulls back the curtain on real success stories from local businesses that transformed their results using Facebook and Instagram ads. Bonus: you won’t believe how little they spent to see massive returns. From a jewelry store that had one of their busiest holiday seasons ever, to a […]

Welcome back! After some time away, Sydney is back behind the mic with a game-changing episode that every local business owner needs to hear especially if they want to increase foot traffic. If you’ve been feeling frustrated with your social media reach lately, you’re not imagining things. Sydney breaks down exactly what’s happening with the […]

What used to work on Instagram Reels isn’t necessarily working right now. Find out how this short-form video marketing tool has evolved in 2023 and what’s working now for small businesses.

The world of marketing is constantly evolving, with new and fun trends popping up everyday. In this episode, we’re talking about what the heck is happening in the online marketing world, what to expect in 2023, and how we local business owners can use this information to our advantage.