How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
What used to work on Instagram Reels isn’t necessarily working right now. Find out how this short-form video marketing tool has evolved in 2023 and what’s working now for small businesses.
The world of marketing is constantly evolving, with new and fun trends popping up everyday. In this episode, we’re talking about what the heck is happening in the online marketing world, what to expect in 2023, and how we local business owners can use this information to our advantage.
Today we’re joined by branding queen, Jessica Negron-Solis, who’s here to share the importance of brand photography for your business. We’ll cover why you should prioritize brand photography, the images you need for your website and social media, how to get the best shots, and even how to overcome that fear of the camera! WHY […]
On today’s episode of the Marketing Your Local Business Online podcast, we are talking about all things Instagram! Instagram is an awesome platform that all small business owners should consider joining, because the potential for growth is huge! Instagram is constantly rolling out new features, so I wanted to take the time to talk about […]
I’m Back! Hey Marathoners! It’s been a while. In case you didn’t know, on October 27, 2021, I welcomed my son Luca William Chakalos into the world (two and a half weeks early… I think he gets his impatience from me). He has flipped our world upside down in the best possible way, which meant […]
Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor’s content and thought I wish I could be at the level they’re at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn’t […]
Do you feel like you struggle with getting your content seen organically? Over the past few years, the ever-changing algorithms of Facebook and Instagram have made it more and more difficult for organic content to be seen as much as it used to. Today, I’m going to go over a few things you can do […]
Does content creation overwhelm you? If so, you’re not alone. In today’s episode, we’re going to learn how to simplify content creation by using “content buckets,” so you’ll never run out of content ideas again! When it comes to organizing and actually creating content, my go-to strategy is content buckets (you may have heard them […]
Have you ever wondered how to beat the Instagram algorithm? To be completely real with you, I used to wonder the same thing, but the truth is it can’t be done. To see growth and results from marketing on Instagram it requires consistency mixed with a little strategy. This post is going to break it […]
Do you struggle with converting your audience to paying customers on social media? Have you ever felt lost about what to post? Is it challenging to get specific in your messaging? If you answered “yes” to any of the above questions, it’s not because you suck at marketing. You just need to dive deeper to […]