How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
Have you ever wondered how to beat the Instagram algorithm? To be completely real with you, I used to wonder the same thing, but the truth is it can’t be done. To see growth and results from marketing on Instagram it requires consistency mixed with a little strategy. This post is going to break it […]
Do you struggle with converting your audience to paying customers on social media? Have you ever felt lost about what to post? Is it challenging to get specific in your messaging? If you answered “yes” to any of the above questions, it’s not because you suck at marketing. You just need to dive deeper to […]
Instagram Reels are causing quite the buzz in the social media world right now. Instagram Reels were created in direct response to the popularity of TikTok. Anyone remember when Instagram Stories were created in direct response to Snapchat? If I had to make an educated guess, I’d say they’re here to stay. Instagram Reels […]
If content creation feels like a daunting task to you, I’m willing to bet it’s because you’re not getting mileage with your content. What do I mean by getting mileage with your content? I mean taking a single piece of content and getting it seen in as many places as possible. You may be […]
If you’re marketing your business on Instagram, it’s important that you have a solid hashtag strategy in place. Hashtags help your content go further by reaching new people that may not be following your account. There are infinite hashtags you could use, so keep reading to learn more about how to choose the right ones […]
The most common question I hear from other entrepreneurs about social media is, “How do I convert my followers into customers?” What I’ve encountered with clients are one of these six common social media marketing mistakes: Missing a clear call to action – What is the purpose of the post? To engage? To read a […]
Instagram released the new Reels feature in the U.S. on Wednesday and now many businesses are wondering, “How the heck do I use this to grow my business?” and “Is TikTok in trouble?” While I can’t tell you the fate of TikTok, I can tell you a few creative ways to leverage Reels in your […]
Everyone has different opinions on what will bring you social media success – your content, the photos you choose, a consistent brand, and more. Yes, these all do play a part, but today I challenge you to think about perseverance. By definition, 𝘱𝘦𝘳𝘴𝘦𝘷𝘦𝘳𝘢𝘯𝘤𝘦 𝘪𝘴 𝘱𝘦𝘳𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘦 𝘪𝘯 𝘥𝘰𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘥𝘦𝘴𝘱𝘪𝘵𝘦 𝘥𝘪𝘧𝘧𝘪𝘤𝘶𝘭𝘵𝘺 𝘰𝘳 𝘥𝘦𝘭𝘢𝘺 𝘪𝘯 𝘢𝘤𝘩𝘪𝘦𝘷𝘪𝘯𝘨 𝘴𝘶𝘤𝘤𝘦𝘴𝘴. […]