If there was an affordable way to get your business visible to thousands in your community would you take advantage of it? If you could improve the health of your social media pages and your reach without posting more would you be interested? And lastly, if there was a way to grow your email list or loyalty program faster than just relying on people visiting you and signing up would you be open to trying it out?

In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses the critical importance of consistency in marketing for local businesses. After a brief hiatus from podcasting in previous years, Sydney reflects on her own struggles with maintaining consistency, especially while managing client work and personal responsibilities. She emphasizes that consistency […]

The Data Tracking Tool Most Local Businesses Aren’t Using But Should Have you been curious about using Meta Pixel, but not sure where to start (or even what it is)? The Meta Pixel is an essential marketing tool that all local businesses should be using, but many aren’t. It’s a snippet of code that goes […]

Stop Wasting Money: Boosted Posts vs. Facebook Ads Explained If you’ve ever clicked “boost post,” crossed your fingers, and hoped for the best, you’re not alone. In this episode, Sydney breaks down one of the most common (and costly) areas of confusion for local business owners: the difference between boosted posts and Facebook ads. More […]

Ready to feel inspired? In this episode, Sydney pulls back the curtain on real success stories from local businesses that transformed their results using Facebook and Instagram ads. Bonus: you won’t believe how little they spent to see massive returns. From a jewelry store that had one of their busiest holiday seasons ever, to a […]

If your ads or social posts aren’t getting the clicks, comments, or customers you hoped for then this episode is for you. Sydney dives deep into what actually makes local ads work from the images that stop the scroll to the copy that makes people take action. She breaks down the biggest mistakes local businesses […]

Welcome back! After some time away, Sydney is back behind the mic with a game-changing episode that every local business owner needs to hear especially if they want to increase foot traffic. If you’ve been feeling frustrated with your social media reach lately, you’re not imagining things. Sydney breaks down exactly what’s happening with the […]

The world of marketing is constantly evolving, with new and fun trends popping up everyday. In this episode, we’re talking about what the heck is happening in the online marketing world, what to expect in 2023, and how we local business owners can use this information to our advantage.

I can’t believe I’m even saying this, but…. Welcome to the first podcast episode of 2023! Today, we are going to discuss how to hit the ground running with a strong marketing strategy to make the new year a success. Before we talk about strategy, let’s make an important distinction between marketing strategy and marketing […]

Have you ever spent an hour on a single Instagram post? I know I have. Content creation can be time consuming! I want to help you save some time with these tips that I’ve used over the years. We’ll be going over three tips to drastically reduce the time you spend creating content. Tip #1: […]