Podcast - Page 2 of 4 - marathonmarketingbranding.com

How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




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welcome to the

Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Showing Up When You Don’t Feel Like It

Today’s episode of the Marketing Your Local Business Online Podcast is going to be a little different, because I want to take the time to have a raw and honest conversation about a topic that is extremely important to me: mental health and how it pertains to us as small business owners. Local business owners […]

Entrepreneurship

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How to Create a Magnetic Brand

Branding yourself and/or your business can be pretty daunting. Luckily, I got the chance to chat with Stephanie Fast, Co-Founder and Creative Director at Peak & Bayou Creative Company. She’s an expert in branding for small businesses and in today’s episode, she shares some of her wisdom when it comes to making a brand stand […]

Branding, Podcast Guests

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Add Additional Revenue Streams Into Your Business

Meet Jessica Narweh Today we’re sitting down with Jessica Narweh, a money mindset coach who works with small business owners to manage and improve their relationship with money. She is full of financial knowledge and experience, and I feel so lucky that I got the chance to chat with her and share what she has […]

Entrepreneurship, Podcast Guests, Uncategorized

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The Top Reasons Marketing Fails & How to Avoid It

The Top Reasons Marketing Fails & How to Avoid It After pouring your heart and soul into your business and marketing strategies, it can be pretty devastating when you don’t get the results you were hoping for. It’s easy to place the blame on yourself or tell yourself you failed. But in reality, everyone runs […]

Content Marketing

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Episode 12: How to Plan a Month of Social Media Content

I’m Back! Hey Marathoners! It’s been a while. In case you didn’t know, on October 27, 2021, I welcomed my son Luca William Chakalos into the world (two and a half weeks early… I think he gets his impatience from me). He has flipped our world upside down in the best possible way, which meant […]

Content Marketing, Social Media

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Episode 11: Stop the Comparison Game

Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor’s content and thought I wish I could be at the level they’re at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn’t […]

Content Marketing, Entrepreneurship, Social Media

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Episode 10: Getting Started with Email Marketing

Email marketing has a rate of return of 3,600%. Yes, you read that right! That means for every $1 spent on email marketing, business owners see an average of $36 in return. That’s the highest rate of return for any paid marketing that I’ve seen. So if you don’t already have email marketing set up, […]

Email Marketing

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Episode 9: Make This Holiday Season Your Best One Yet

Don’t let the holiday season sneak up on you! Christmas is less than 80 days away! The time to start sharing about and preparing for the holidays with your people is NOW.    3 reasons you want to start your holiday campaign now: You’ll catch all the early birds! Yes, people are shopping now. Even […]

Content Marketing, Entrepreneurship, Social Media

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Episode 8: 5 Ways to Make Your Content Go Further Organically

Do you feel like you struggle with getting your content seen organically? Over the past few years, the ever-changing algorithms of Facebook and Instagram have made it more and more difficult for organic content to be seen as much as it used to.  Today, I’m going to go over a few things you can do […]

5 Ways to Make Your Content Go Further Organically

Content Marketing, Social Media

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Episode 7: Simplify Content Creation with Content Buckets

Does content creation overwhelm you? If so, you’re not alone. In today’s episode, we’re going to learn how to simplify content creation by using “content buckets,” so you’ll never run out of content ideas again! When it comes to organizing and actually creating content, my go-to strategy is content buckets (you may have heard them […]

Content Marketing, Email Marketing, Social Media

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