content marketing | marathonmarketingbranding.com

How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




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Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Ep. 21: What My Baby’s Sleep Schedule and Marketing Have in Common

What do my six month old baby’s sleep schedule and your marketing strategy have in common? More than you think. We have been struggling a lot recently when it comes to my son Luca’s sleeping schedule. We tried everything under the sun (or moon, more accurately), but nothing seemed to be working. Most experts say […]

Branding, Content Marketing, Marketing

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Understand Your Customers Better & Make More Sales

On a scale of 1-10, how well do you know your customers? If your answer isn’t 10, grab a notebook and a pen, because we’re going to get you there. This episode is all about my unique approach to market research and how you can use it to get to know your ideal customer and […]

Content Marketing, Entrepreneurship, Marketing

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Ep. 19: Build Your Marketing Strategy

Have you ever gone to start working on building your marketing strategy and then you had no idea where to start? There are seven pillars that make up your marketing strategy and defining them first allows you to build the foundation to then fully build out a marketing strategy for your local business that helps […]

Content Marketing, Entrepreneurship, Marketing, Social Media

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Elevate Your Brand with Brand Photography

In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]

Branding, Content Marketing, Entrepreneurship, Podcast Guests, Website

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Episode 12: How to Plan a Month of Social Media Content

I’m Back! Hey Marathoners! It’s been a while. In case you didn’t know, on October 27, 2021, I welcomed my son Luca William Chakalos into the world (two and a half weeks early… I think he gets his impatience from me). He has flipped our world upside down in the best possible way, which meant […]

Content Marketing, Social Media

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Episode 11: Stop the Comparison Game

Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor’s content and thought I wish I could be at the level they’re at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn’t […]

Content Marketing, Entrepreneurship, Social Media

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Episode 8: 5 Ways to Make Your Content Go Further Organically

Do you feel like you struggle with getting your content seen organically? Over the past few years, the ever-changing algorithms of Facebook and Instagram have made it more and more difficult for organic content to be seen as much as it used to.  Today, I’m going to go over a few things you can do […]

5 Ways to Make Your Content Go Further Organically

Content Marketing, Social Media

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Episode 7: Simplify Content Creation with Content Buckets

Does content creation overwhelm you? If so, you’re not alone. In today’s episode, we’re going to learn how to simplify content creation by using “content buckets,” so you’ll never run out of content ideas again! When it comes to organizing and actually creating content, my go-to strategy is content buckets (you may have heard them […]

Content Marketing, Email Marketing, Social Media

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Episode 5: 10 Ideas You Can Use for Instagram Reels Right Now

As you may have noticed, Instagram Reels have quickly grown to be a main feature on the platform. Reels are short videos up to 60 seconds that Instagram launched last year, after seeing the explosive success of the app TikTok (a platform that focuses exclusively on Reel like videos). You’ll definitely want to incorporate Reels […]

Content Marketing, Social Media

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Episode 3: Create Your Content Calendar & Save Time

How many times have you told yourself you’ll post to your social media later? Or you’ll send that email to your list this week and then it just doesn’t happen. If your hand is raised then this episode is for you! I’m going to walk you through how you can create your content calendar so […]

Content Marketing, Uncategorized

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