Sydney recently flew to Nashville for a two-day live workshop called StoryBrand Your Business Live with Donald Miller, author of Building a StoryBrand, and she’s bringing all the best insights straight to you. Today’s episode provides an in dept StoryBrand review. If you’ve ever felt like you know your business inside and out but still struggle to communicate it […]

You have a running list in your phone or in your head of all the content ideas. Things you want to post, things you want to share, customer success stories you want to tell. The ideas are there. You know what you want to say. But here’s the thing. You’re struggling to actually implement it […]

You’re posting consistently, making Reels, using trending audio, doing everything the experts say to do. So why isn’t your social media actually bringing in more customers to your local business? What does a local business need to do to get social media conversions? Let’s talk about it. In this episode, Sydney breaks down the real […]

In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open. It has everything to do with your ads strategy.

If you’re a local business owner who understands opportunity cost, it’s time to get started with this tried and true social media strategy that works. Take back your time and energy, and get back to the things that really need your attention.

Are you in a place where you need more customers to your local business fast? All you need is a $5/day Meta ads budget and an email list. If you need to convert customers fast, this episode is for you.

Getting and keeping customers through your doors takes some upfront effort, but once you do the work you will have more than customers. You will have loyal advocates who can’t help but tell their friends about you.

In this episode, Sydney Chakalos breaks down how local businesses can make the most of marketing during bad weather. She explains that during bad weather, like snowstorms, more people stay home. They also spend more time online, which creates a prime opportunity for small businesses to show up, connect, and capitalize on increased online activity. […]

In this episode of the Marketing Your Local Business Online podcast, host Sydney Chakalos discusses the critical importance of consistency in marketing for local businesses. After a brief hiatus from podcasting in previous years, Sydney reflects on her own struggles with maintaining consistency, especially while managing client work and personal responsibilities. She emphasizes that consistency […]

You Don’t Need More Followers. You Need This Content Strategy. In this episode, Sydney walks through the key ingredients needed to create a winning content strategy. (Hint: It’s more than just social media content!) Let’s face it, going viral won’t pay the bills. As a small business owner, you need more than luck and faith […]