How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




categories

welcome to the

Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Facebook and Instagram Ads, Google, Marketing, Social Media, Website

Ep. 48: The Real Reason New Customers Aren’t Finding You

You have a great product or know you provide a great service, you have a list of happy customers who love you. So why do you still feel like the best kept secret in your community? In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open. It has everything to do with your ads strategy.

What’s really at the root of this challenge with getting visible in your community? How do we make sure you’re the go-to for what you offer? Many local business owners believe that if they do good work that people will talk and new customers will find them. However, that’s no longer how it works anymore in the age of the internet and social media.

In this episode, Sydney shares where local businesses can focus their attention so they start getting more visible in their communities to ultimately see new customers walking through their doors. 

Resource Mentioned:

3 Common Ad Mistakes Draining Your Budget and How to Fix Them

Enrollment is OPEN for the Local Ads Accelerator! Great local businesses go unnoticed every day. When you’ve poured your heart and soul into building your business, it feels defeating when it seems like you’re not getting found by the people who need what you do the most.

That’s why I created the Local Ads Accelerator, a course designed specifically for local businesses to master Meta Ads so they can start getting found and go from being the best kept secret in town to the business people can’t stop talking about. If you’re struggling with getting your business visible in your community then investing in the Local Ads Accelerator is the right decision for you.

meet sydney

Strategist. coach. educator.

get to know me

Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.