How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
categories
welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 31: Designing Local Ads (And Posts) That Work
If your ads or social posts aren’t getting the clicks, comments, or customers you hoped for then this episode is for you. Sydney dives deep into what actually makes local ads work from the images that stop the scroll to the copy that makes people take action.
She breaks down the biggest mistakes local businesses make with their ad visuals and messaging (and how to fix them), shares what’s been consistent across a decade of local ads data for her local business clients, and explains how to design content that attracts real customers, not just likes.
You’ll learn:
- Why “pretty” ads don’t always perform best and what to do instead
- How to adapt high-performing ad principles to your everyday social posts and vice versa
- Real-world examples from service-based and brick-and-mortar businesses
Whether you’re running ads or just trying to boost organic post performance, this episode will help you create scroll-stopping content that actually drives results and connects with your community.
🎧 Hit play and start designing posts and ads that work as hard as you do!
Ready to create ads that bring more foot traffic through your doors? Join Sydney for a live one-hour workshop, “Drive Foot Traffic to Your Local Business: A Simple Facebook & Instagram Ad Strategy”, where you’ll learn step-by-step how to set up your first Facebook & Instagram ad campaign and start driving more customers to your local business. Register here: https://marathonmarketingbranding.com/workshop
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
