How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 30: The Reasons Your Social Media Isn’t Driving Foot Traffic
Welcome back! After some time away, Sydney is back behind the mic with a game-changing episode that every local business owner needs to hear especially if they want to increase foot traffic.
If you’ve been feeling frustrated with your social media reach lately, you’re not imagining things. Sydney breaks down exactly what’s happening with the algorithm and why your amazing content is only reaching a tiny fraction of your followers (hint: it’s worse than you think).
In This Episode:
- The shocking truth about how many of your followers actually see your posts
- Why “going viral” isn’t a business strategy you can count on
- A real-world case study: How one local pizza restaurant increased foot traffic and revenue by 30% using Facebook & Instagram ads
- The marketing principle that explains why visibility matters more than you realize.
Plus: Sydney shares details about an upcoming live workshop where she’ll walk you through setting up your first Facebook and Instagram ad to drive foot traffic. No tech overwhelm, no guesswork, just step-by-step guidance from someone who’s been doing this for 10 years.
This episode is perfect for you if you’re tired of spending hours creating content that nobody sees, or if you are curious about ads but overwhelmed by where to start. Maximize on the upcoming holiday foot traffic and get visible in your community!
Connect with Sydney:
- Instagram: @MarathonMarketingBranding
- Register for the workshop taking place on Tuesday, November 18th at 10AM EST. A recording will be available if you can’t make it live.
New episodes drop every Tuesday!
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
