How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
I’m Back! Hey Marathoners! It’s been a while. In case you didn’t know, on October 27, 2021, I welcomed my son Luca William Chakalos into the world (two and a half weeks early… I think he gets his impatience from me). He has flipped our world upside down in the best possible way, which meant […]
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Have you ever wondered how to beat the Instagram algorithm? To be completely real with you, I used to wonder the same thing, but the truth is it can’t be done. To see growth and results from marketing on Instagram it requires consistency mixed with a little strategy. This post is going to break it […]
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Getting your business noticed on social media can be difficult and often it feels like you’re a small fish in a big pond, especially as a local business. Over the past few years, the algorithm has impacted businesses and their exposure in a big way as organic reach of content continues to decline. While a […]
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Instagram Reels are causing quite the buzz in the social media world right now. Instagram Reels were created in direct response to the popularity of TikTok. Anyone remember when Instagram Stories were created in direct response to Snapchat? If I had to make an educated guess, I’d say they’re here to stay. Instagram Reels […]
