How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
I’m Back! Hey Marathoners! It’s been a while. In case you didn’t know, on October 27, 2021, I welcomed my son Luca William Chakalos into the world (two and a half weeks early… I think he gets his impatience from me). He has flipped our world upside down in the best possible way, which meant […]
Does content creation overwhelm you? If so, you’re not alone. In today’s episode, we’re going to learn how to simplify content creation by using “content buckets,” so you’ll never run out of content ideas again! When it comes to organizing and actually creating content, my go-to strategy is content buckets (you may have heard them […]
Did you know that the language that you use in your posts can impact how it performs in the algorithm on Facebook and Instagram? The language you use on social media is important for a variety of reasons. Some are more logistical (i.e. words that perform better on the algorithm) while others are more […]
If content creation feels like a daunting task to you, I’m willing to bet it’s because you’re not getting mileage with your content. What do I mean by getting mileage with your content? I mean taking a single piece of content and getting it seen in as many places as possible. You may be […]