How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
What do my six month old baby’s sleep schedule and your marketing strategy have in common? More than you think. We have been struggling a lot recently when it comes to my son Luca’s sleeping schedule. We tried everything under the sun (or moon, more accurately), but nothing seemed to be working. Most experts say […]
In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]
Today’s episode of the Marketing Your Local Business Online Podcast is going to be a little different, because I want to take the time to have a raw and honest conversation about a topic that is extremely important to me: mental health and how it pertains to us as small business owners. Local business owners […]
If content creation feels like a daunting task to you, I’m willing to bet it’s because you’re not getting mileage with your content. What do I mean by getting mileage with your content? I mean taking a single piece of content and getting it seen in as many places as possible. You may be […]