How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
In today’s episode we’re diving head first into the real reason new customers aren’t finding your business. And it has nothing to do with your quality, your prices, or how long you’ve been open. It has everything to do with your ads strategy.
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In this episode, Sydney pulls back the curtain on one of the biggest hidden drains on your revenue, breaks down exactly how much forgoing local advertising is costing you, and shares what you can do about it starting today.
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If there was an affordable way to get your business visible to thousands in your community would you take advantage of it? If you could improve the health of your social media pages and your reach without posting more would you be interested? And lastly, if there was a way to grow your email list or loyalty program faster than just relying on people visiting you and signing up would you be open to trying it out?
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Ready to rethink your social media playbook in 2026? In this episode, Sydney explains why a mixed social media strategy isn’t just smart, it’s the competitive edge every local business should be using in 2026. If you’re tired of chasing the latest trends or burning out trying to “be everywhere,” this episode will give you […]
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On a scale of 1-10, how well do you know your customers? If your answer isn’t 10, grab a notebook and a pen, because we’re going to get you there. This episode is all about my unique approach to market research and how you can use it to get to know your ideal customer and […]
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Have you ever gone to start working on building your marketing strategy and then you had no idea where to start? There are seven pillars that make up your marketing strategy and defining them first allows you to build the foundation to then fully build out a marketing strategy for your local business that helps […]
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The most common question I hear from other entrepreneurs about social media is, “How do I convert my followers into customers?” What I’ve encountered with clients are one of these six common social media marketing mistakes: Missing a clear call to action – What is the purpose of the post? To engage? To read a […]
