How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
Today we’re joined by branding queen, Jessica Negron-Solis, who’s here to share the importance of brand photography for your business. We’ll cover why you should prioritize brand photography, the images you need for your website and social media, how to get the best shots, and even how to overcome that fear of the camera! WHY […]
Every single one of your customers has a journey for how they become aware of your business, learn more about what you do and ultimately decide to do business with you. Today we’re talking about how to make this journey a cohesive experience so your potential customers truly understand what your brand is all about. […]
In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]
Branding yourself and/or your business can be pretty daunting. Luckily, I got the chance to chat with Stephanie Fast, Co-Founder and Creative Director at Peak & Bayou Creative Company. She’s an expert in branding for small businesses and in today’s episode, she shares some of her wisdom when it comes to making a brand stand […]
On this episode of the Marketing Your Local Business Online Podcast, we’re chatting with Rachel and Hannah of Waterloo Street, a boutique website design agency. They have the answers to all questions that you may have about website building, essentials for branding your website, and how to do it all within your budget. Let’s dive […]