How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
categories
welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 37: You Don’t Need More Followers. You Need This Content Strategy.
You Don’t Need More Followers. You Need This Content Strategy.
In this episode, Sydney walks through the key ingredients needed to create a winning content strategy. (Hint: It’s more than just social media content!) Let’s face it, going viral won’t pay the bills. As a small business owner, you need more than luck and faith in the algorithm, you need a plan. Successful small business marketing plans are measured in more than follower counts and likes. Sydney is here to teach you about the three phases you want to move customers through in your marketing funnel that will actually pay the bills.
What You’ll Discover:
- The two social media metrics that are more important than your follower count.
- How Sydney defines effective content.
- Why authenticity matters now more than ever.
- How to use AI authentically by leaning into your business’ deep community connections.
- How storytelling and authenticity can break through the trust recession.
- How to create content where authenticity shines. Plus the one content medium every small business should be giving a try!
If you’re ready to turn prospects into customers, grab Sydney’s free Content Calendar template and start planning for 2026. Need more hands-on help setting up your first Facebook Ads campaign? You can join Sydney for one of her upcoming live one-hour workshops. Here you’ll learn a simple Facebook and Instagram ad strategy to grow your business in 2026. The next Drive More Foot Traffic Workshop is on Tuesday, January 6th at 11 a.m. EST.
Register now at www.marathonmarketingbranding.com/workshop and save your seat!
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
