How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 55: For the Local Business Owner Burnt Out From Social Media
Are you exhausted by the never-ending demands of social media? You’re not alone.
In this episode, Sydney gets real about social media burnout and why local business owners have it especially hard. From the pressure to post daily to chasing trends, the content creation hamster wheel is real. But here’s the thing: you don’t have to stay on it.
Sydney breaks down a sustainable approach to social media that keeps your business visible without sacrificing your time or sanity. You’ll learn why posting less can actually work in your favor, how the algorithm really affects your reach, and why Meta Ads are the secret weapon local businesses are sleeping on.
In this episode:
- Why the “post every day” mindset is causing social media burnout (and why it’s wrong for local businesses)
- How organic reach really works and what the numbers actually mean
- Real client examples showing the power of a small ad budget
- A simple framework to get consistent visible
- How to get your business in front of the right local customers on a small ad budget
If you’re ready to stop chasing virality and start getting found by the people in your community who actually need what you offer, this episode is your permission slip to do things differently.
Resource Mentioned
Enrollment is OPEN for the Local Ads Accelerator! Great local businesses go unnoticed every day. When you’ve poured your heart and soul into building your business, it feels defeating when it seems like you’re not getting found by the people who need what you do the most.
That’s why I created the Local Ads Accelerator, a course designed specifically for local businesses to master Meta Ads so they can start getting found and go from being the best kept secret in town to the business people can’t stop talking about. If you’re struggling with getting your business visible in your community then investing in the Local Ads Accelerator is the right decision for you.
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
