How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Ep. 47: How Much Should a Local Business Actually Spend on Meta Ads?
If you’ve ever Googled how much to spend on Meta ads and walked away more confused than when you started, this episode is for you. Host Sydney Chakalos, founder of Marathon Marketing & Branding, cuts through the noise and gives you real numbers, a real strategy, and a simple framework for making every ad dollar work hard for your local business. If you want to hear, “I didn’t even know you were here” less and less, this episodes will help local business owners discover the real ROI of just a few dollars a day in ad spending.
In this episode, Sydney breaks down:
- Why local businesses actually have a built-in advantage when it comes to Meta ads
- The realistic monthly budget range that actually moves the needle of visibility
- How to split your budget across the 3 campaigns every local business should be running
- The most common mistakes that keep local businesses from seeing a real return on their ad spend
If you’re just getting started or you’ve been putting ads off because you thought it would cost a fortune then this episode will change how you think about your ad budget for good.
Looking for more help with Meta Ads Manager?
Sydney’s first-ever Meta Ads course for local business owners launches April 17th! Join the waitlist for exclusive access to enroll first and lock in the lowest price it will ever be. Only the first 25 students will receive the discounted pricing.
meet sydney
Strategist. coach. educator.
get to know me
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.
