How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




categories

welcome to the

Marketing Your Local Business Online Podcast

Social Media

Branding

Entrepreneurship

Ep. 23: How Much Money Should I Be Spending on Google Ads?

Interested in running Google Ads for your business or you’re running them currently? Stuck on how much money you should be spending in order to see the best return? In this episode, I’m walking you through the Google Ads’ Keyword Planner tool, which can help you forecast what your optimal spend is and what keywords people are using to find your local business.

Google, Marketing

The Full Post  »