How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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welcome to the
Marketing Your Local Business Online Podcast
Social Media
Branding
Entrepreneurship
Are you exhausted by the never-ending demands of social media? You’re not alone. In this episode, Sydney gets real about social media burnout and why local business owners have it especially hard. From the pressure to post daily to chasing trends, the content creation hamster wheel is real. But here’s the thing: you don’t have […]
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Is AI helping or hurting you in marketing your local business? In this episode, Sydney breaks down the fine line between using AI as a helpful tool to save time and over-relying on it in ways that can actually drive customers away. Using a relatable home-buying analogy, she explains why authenticity matters more than ever […]
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Interested in running Google Ads for your business or you’re running them currently? Stuck on how much money you should be spending in order to see the best return? In this episode, I’m walking you through the Google Ads’ Keyword Planner tool, which can help you forecast what your optimal spend is and what keywords people are using to find your local business.
