How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?

I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.

Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.




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Social Media

A Key Ingredient for Social Media Success

Everyone has different opinions on what will bring you social media success – your content, the photos you choose, a consistent brand, and more.

Yes, these all do play a part, but today I challenge you to think about perseverance. By definition, ๐˜ฑ๐˜ฆ๐˜ณ๐˜ด๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ช๐˜ด ๐˜ฑ๐˜ฆ๐˜ณ๐˜ด๐˜ช๐˜ด๐˜ต๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ช๐˜ฏ ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ฅ๐˜ฆ๐˜ด๐˜ฑ๐˜ช๐˜ต๐˜ฆ ๐˜ฅ๐˜ช๐˜ง๐˜ง๐˜ช๐˜ค๐˜ถ๐˜ญ๐˜ต๐˜บ ๐˜ฐ๐˜ณ ๐˜ฅ๐˜ฆ๐˜ญ๐˜ข๐˜บ ๐˜ช๐˜ฏ ๐˜ข๐˜ค๐˜ฉ๐˜ช๐˜ฆ๐˜ท๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ถ๐˜ค๐˜ค๐˜ฆ๐˜ด๐˜ด.

Do you have perseverance when it comes to social media and your overall digital marketing efforts?

We live in a world where we wanted things ๐ฒ๐ž๐ฌ๐ญ๐ž๐ซ๐๐š๐ฒ – making it easy to set ourselves up for disappointment. I challenge you to start practicing perseverance when you’re finding yourself getting impatient or discouraged.

Here are three ways to practice perseverance:

๐Ÿ. ๐Œ๐ข๐ง๐๐ฌ๐ž๐ญ ๐ข๐ฌ ๐ž๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  – Have the mindset that success is possible for you and the impact social media can have for your business is huge! If you have the mindset that it won’t work for you, I believe you’re creating a self-fulfilling prophecy for yourself.

๐Ÿ. ๐’๐ญ๐š๐ฒ ๐œ๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐ž๐ง๐ญ – You will get out what you put in. If you’re consistent as hell expect your followers to be consistent as hell back. Make the commitment to show up and establish yourself as the expert.

๐Ÿ‘. ๐’๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ ๐ข๐ฌ ๐ง๐จ๐ญ ๐š๐ง ๐จ๐ฏ๐ž๐ซ๐ง๐ข๐ ๐ก๐ญ ๐ญ๐ก๐ข๐ง๐  – Even the most influential entrepreneurs today had a journey to the top and they didn’t end up where they are overnight. Put in the hard work and remember that small steps that move the needle forward in your business are a big deal! Got 5 new followers in one week? That’s great! That’s 5 people that now know about your business that didn’t before.

Want to hear more about perseverance? Join my free Facebook group to watch a replay of the full training that dives deeper into each of these points.

 

Keep running your race,

Sydney

meet sydney

Strategist. coach. educator.

get to know me

Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and Iโ€™m so happy youโ€™re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.