How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
Hi Marathoners! For my first post I wanted to share the story behind Marathon Marketing & Branding along with a few pieces of advice for new entrepreneurs out there. For me, I talked about starting my own marketing company for at least two years before Marathon Marketing & Branding was founded. Making the public declaration that I was going to try something new and not know what the end result would be was terrifying.
However, I finally took that leap of faith when I realized I have literally been surrounded my entire life by so many brave entrepreneurs that are living proof that passion and perseverance go a long way. My Papa Clem started a pest control company, Triple S, my Papa Luke and Nana ran two restaurants and a motel, later my dad ran Triple S for almost 20 years, and my mom has been running her real estate business for over 14 years.
Through internships and my first job at Deloitte (shout out to Heidi!), I found my passion for marketing and branding, and loved experimenting to find what messaging and channels resonate with a target audience. In 2015, my boyfriend’s parents, now husband and in-laws, took a chance on me and trusted me to manage the social media for their restaurants, Spitony’s Pizza and Northside 29. And boy am I so thankful they did. I loved it!!! I found something that excited and motivated me. I wanted success and growth for them ALMOST as much as they did. After all, your business is like your baby. Later I took on another client and another and realized I found my passion and thus Marathon Marketing & Branding was born.
Since founding my business, there are a few things this journey has taught me that I hope other entrepreneurs starting out can take away.
Follow this blog as I continue to run my race and hopefully you’ll join my team or cheer me on from the sidelines!
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.