How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment?
I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget.
Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
Get prepared for what’s to come in the world of marketing. In this episode, Sydney shares her 6 key marketing predictions for 2026. These are the shifts that will help you strengthen your brand and its visibility, connect more deeply with your audience, and stay competitive in a constantly evolving digital landscape.
From how quickly you’ll need to grab attention, to what’s replacing hashtags, to why personalization is about to matter more than ever, Sydney breaks down the shifts every small business needs to prepare for now. Tune in to hear Sydney break down what’s changing and how you can use these changes to your advantage.
This episode about marketing predictions for 2026 shares where marketing is heading and how you can confidently adapt without doing more, spending more, or feeling like you have to be everywhere at once.
If you’re looking for a clear, encouraging guide to navigating 2026 with purpose, this is the episode for you.
Join Sydney for the Drive More Foot Traffic Workshop on Tuesday, January 6th at 11 a.m. EST. In this live, one-hour workshop, you’ll learn a simple Facebook and Instagram ad strategy to grow your business in 2026 and get hands-on support as you set up your first brand awareness campaign. Walk away with a campaign that helps you get visible with thousands of people in your community so you can start driving more foot traffic to your business.
Register here and save your seat!
Hi friends! My name is Sydney, founder of Marathon Marketing & Branding, and I’m so happy you’re here! As you might have guessed, I am an avid runner, which allows me to have more of that pinot and pasta in life. Running long-distance is all about training, endurance, and consistency. I realized that these same traits are directly applicable to social media marketing as well.